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Migrating An Existing Wordpress Website Towards Seo-Friendly Urls




To effectively transition your WordPress website’s URL structure to an SEO-friendly format, ensuring improved indexing and ranking by search engines, with minimal impact on existing site traffic and rankings.


Ideal Outcome

A successfully migrated URL structure that is SEO-friendly, leading to better indexing and ranking on search engines, achieved with minimal disruption to your site’s current performance.


Prerequisites or Requirements

  • WordPress Website: This service is tailored for WordPress websites.
  • Google Search Console Access: You need access to Google Search Console. Refer to SOP 020 (web version) for setup instructions if necessary.


Why This Service?

  • Improved SEO: An SEO-friendly URL structure is essential for better search engine visibility and ranking.
  • Reduced Traffic Disruption: Careful migration minimizes the risks of traffic drops and 404 errors.
  • Enhanced User Experience: SEO-friendly URLs are typically more user-friendly, enhancing the overall user experience.
  • Long-term Benefits: Although the initial transition may involve challenges, the long-term SEO benefits are significant.
  • Compliance with Best Practices: Aligns your website with current SEO best practices and trends.


When to Use This Service

  • Website Launch: Ideally implemented when launching a new website.
  • SEO Overhaul: Can be undertaken as part of an overall SEO strategy revision for existing websites.
  • Performance Improvement: When looking to improve the search engine performance of an existing site.


Process for Migrating URL Structure

  • Initial Site Assessment:

    • Conduct a thorough review of the current URL structure and its impact on SEO.
  • Planning and Strategy:

    • Develop a migration plan that outlines the new SEO-friendly URL structure.
  • Technical Setup:

    • Implement the new URL structure on the WordPress website, ensuring technical accuracy and SEO alignment.
  • Redirect Mapping:

    • Create a comprehensive map of 301 redirects from old URLs to new ones to preserve link equity and avoid 404 errors.
  • Testing and Quality Assurance:

    • Rigorously test the new URL structure and redirects to ensure functionality and minimize errors.
  • Google Search Console Integration:

    • Update Google Search Console with the new URL structure and monitor for any crawl errors.
  • Performance Monitoring:

    • Closely monitor website traffic and search rankings post-migration to assess impact and make necessary adjustments.
  • Client Training and Documentation:

    • Provide training on managing the new URL structure and documentation on the changes made.
  • Ongoing Support:

    • Offer continued support for any issues or further optimizations needed post-migration.


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