Complete Digital Marketing

We will leverage our business marketing expertise to construct a detailed business profile through rigorous research and targeted discovery. The objective of this process is to ensure alignment between our consultants and your business stakeholders. The output of this activity is instrumental for our team, as it ensures that everyone involved is moving in the same direction and at the pace that you are comfortable with.

Our team will conduct a comprehensive review of your products or services. This involves understanding the unique selling points, benefits, and target audience for each offering. This process provides us with a detailed profile that guides the development of specific marketing strategies for each product or service. Depending on your business, this could involve creating multiple profiles.

We will use the information from the business and offering profiles to identify your target customers. These target personas are often a mix of your most profitable groups, your largest customer segments, and those customers who will derive the most value from your offerings. Defining these target personas helps us to customize our marketing strategies to reach and resonate with these key audience segments effectively.

Using the latest data and tools, our team of digital marketers will identify your competitors through the lens of digital marketing. We will pinpoint their successes and failures, and construct a task list based on what we can replicate, what we can do differently, and any gaps that they are missing.

From all of the above, our team will build a list of keywords and phrases that will be used in all of your search related efforts. The goal is to create content that will appear in the search results on search engines, social media, AI, and voice search. We aim to match the content on your site with what people are looking for. We use our proprietary scoring system to focus on keywords and phrases that have a mix of low penetration and high volume.

Leveraging the rich data from our meticulous business profiling, our team will craft persuasive sales scripts tailored specifically to your business. These scripts will encapsulate your unique selling points, business objectives, and target personas, providing a powerful tool for your team in their sales and networking endeavours. The scripts will not only be informative but also engaging, designed to resonate with your target audience.