Launching An Infographic Link Building Campaign

Goal

To establish and implement a systematic process for finding guestographic opportunities, facilitating outreach to site owners or editors, and securing valuable backlinks through infographic content.

Ideal Outcome

Consistent acquisition of high-quality backlinks to your site, leveraging the unique appeal of infographics, thereby enhancing your SEO performance and online visibility.

Prerequisites or Requirements

• Keyword Research Skills: Familiarity with performing keyword research is necessary. If you need guidance, refer to SOP 011 (web version) for instructions.
• Keyword Strategy: Ideally, you should have a keyword strategy in place.

Why This Service?

• Diversified Link Building: Infographics offer a creative way to earn backlinks, complementing traditional article-based link building.
• Enhanced Engagement: Infographics are highly shareable and engaging, often leading to more backlink opportunities.
• SEO Boost: Quality backlinks from guestographics can significantly improve your site’s ranking for competitive queries.
• Targeted Outreach: Personalized outreach increases the likelihood of successful guest post placements.
• Content Value: Infographics add value to the hosting site, making the proposal more attractive to site owners/editors.

When to Use This Service

• Ongoing SEO Efforts: Regularly, as part of your comprehensive link-building strategy.
• Content Marketing Campaigns: When launching new marketing or SEO campaigns that require creative content.
• Competitive SEO Landscape: In highly competitive niches where innovative link-building tactics are necessary.

Process for Guestographic Opportunities

• Market and Keyword Research:

  • Conduct research to identify relevant topics and keywords for your infographics.

• Infographic Creation:

  • Design engaging and informative infographics tailored to your keyword strategy and audience interests.

• Prospecting for Opportunities:

  • Identify potential websites and blogs for guestographic placements, focusing on relevance and domain authority.

• Personalized Outreach:

  • Develop and execute a personalized outreach campaign, pitching your infographics to selected site owners/editors.

• Negotiation and Placement:

  • Negotiate the terms of the guestographic placement, ensuring mutual benefits.

• Backlink Acquisition:

  • Secure backlinks within the guestographic or accompanying content.

• Monitoring and Follow-Up:

  • Monitor the performance of your guestographics and conduct follow-ups to maximize link-building benefits.

• Reporting and Analysis:

  • Provide regular reports on the outreach campaign’s success and the impact of the acquired backlinks.

• Continuous Improvement:

  • Continuously refine the strategy based on feedback and performance metrics.