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Launching An Infographic Link Building Campaign




To establish and implement a systematic process for finding guestographic opportunities, facilitating outreach to site owners or editors, and securing valuable backlinks through infographic content.


Ideal Outcome

Consistent acquisition of high-quality backlinks to your site, leveraging the unique appeal of infographics, thereby enhancing your SEO performance and online visibility.


Prerequisites or Requirements

  • Keyword Research Skills: Familiarity with performing keyword research is necessary. If you need guidance, refer to SOP 011 (web version) for instructions.
  • Keyword Strategy: Ideally, you should have a keyword strategy in place.


Why This Service?

  • Diversified Link Building: Infographics offer a creative way to earn backlinks, complementing traditional article-based link building.
  • Enhanced Engagement: Infographics are highly shareable and engaging, often leading to more backlink opportunities.
  • SEO Boost: Quality backlinks from guestographics can significantly improve your site’s ranking for competitive queries.
  • Targeted Outreach: Personalized outreach increases the likelihood of successful guest post placements.
  • Content Value: Infographics add value to the hosting site, making the proposal more attractive to site owners/editors.


When to Use This Service

  • Ongoing SEO Efforts: Regularly, as part of your comprehensive link-building strategy.
  • Content Marketing Campaigns: When launching new marketing or SEO campaigns that require creative content.
  • Competitive SEO Landscape: In highly competitive niches where innovative link-building tactics are necessary.


Process for Guestographic Opportunities

  • Market and Keyword Research:

    • Conduct research to identify relevant topics and keywords for your infographics.
  • Infographic Creation:

    • Design engaging and informative infographics tailored to your keyword strategy and audience interests.
  • Prospecting for Opportunities:

    • Identify potential websites and blogs for guestographic placements, focusing on relevance and domain authority.
  • Personalized Outreach:

    • Develop and execute a personalized outreach campaign, pitching your infographics to selected site owners/editors.
  • Negotiation and Placement:

    • Negotiate the terms of the guestographic placement, ensuring mutual benefits.
  • Backlink Acquisition:

    • Secure backlinks within the guestographic or accompanying content.
  • Monitoring and Follow-Up:

    • Monitor the performance of your guestographics and conduct follow-ups to maximize link-building benefits.
  • Reporting and Analysis:

    • Provide regular reports on the outreach campaign’s success and the impact of the acquired backlinks.
  • Continuous Improvement:

    • Continuously refine the strategy based on feedback and performance metrics.


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