Granting Access To Google Tag Manager
To provide authorized access to your Google Tag Manager account to a designated new user, enabling them to manage and implement tracking codes on your website.
A new user successfully obtains the necessary permissions to access and manage your GTM account, enabling them to add or modify pixels and other codes as required.
Prerequisites or Requirements
- Admin Access to GTM Account: Must have administrative rights to the Google Tag Manager account.
- Google Tag Manager Setup: If GTM is not yet set up on your website, follow these SOPs:
- SOP 004 (web version) for WordPress websites.
- SOP 065 (web version) for Shopify stores.
- SOP 066 (web version) for Squarespace sites.
Why This Service?
- Efficient Management: Enables quick and effective implementation of tracking codes and pixels.
- Controlled Access: Grants appropriate level of access to new users while maintaining security and control over your GTM account.
- Collaboration Enhancement: Facilitates collaboration with external teams or agencies on web analytics and marketing initiatives.
- Time-Saving: Reduces the time spent by you on managing tracking code implementations.
When to Use This Service
- New Team Member: When a new employee or team member requires access to implement or manage tracking codes.
- Hiring External Agencies: When contracting with external agencies for marketing, analytics, or website optimization services.
- Expanding Web Analytics Capabilities: Whenever there is a need to enhance your website's tracking and analytics capabilities through GTM.
- Access Control Management: Regularly, to manage and review the access rights of different users.
Process for Granting Access to GTM
- Assess current access levels and determine the appropriate level of access for the new user.
- Send an invitation to the new user’s email address directly from the GTM interface.
Access Level Assignment:
- Assign appropriate access levels (e.g., user, editor, admin) based on the user's role and responsibilities.
- Ensure that the user has accepted the invitation and can access the GTM account.
Guidance and Instructions:
- Provide necessary instructions and guidelines to the new user for managing tracking codes.
- Perform a security check to ensure that the user's access does not compromise the account's integrity.
- Monitor the changes made by the new user, especially during the initial period, to ensure compliance with best practices.
Feedback and Support:
- Provide ongoing support and feedback to the new user as required.