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Disavow Harmful Links To Clean Your Backlink Profile




To accurately create and submit a disavow file in Google Search Console, targeting specific links and domains that negatively impact your website’s SEO.


Ideal Outcome

A properly executed disavowal of harmful links in Google Search Console, enhancing the health and quality of your website’s backlink profile.


Prerequisites or Requirements

  • Google Search Console Access: You must have access to Google Search Console.
  • Completed Link Audit: Identify which links and domains to disavow, ideally after conducting a link audit (refer to SOP 076 web version for guidance).


Why This Service?

  • Penalty Recovery/Prevention: Essential for recovering from or avoiding search engine penalties due to low-quality backlinks.
  • SEO Integrity Maintenance: Helps maintain the integrity and quality of your website’s backlink profile.
  • Risk Mitigation: Safeguards against the potential negative impacts of harmful links.
  • Expert Guidance: Ensures that the disavowal process is done accurately and safely, minimizing the risk of errors.
  • Time and Effort Saving: Streamlines what can be a complex and error-prone manual process.


When to Use This Service

  • Post-Penalty: After receiving a manual penalty due to harmful backlinks.
  • Preventative Measure: When a significant number of detrimental links are identified in your link profile.
  • Regular Maintenance: Periodically, as part of an ongoing SEO health check, especially for sites at higher risk of attracting spammy links.


Process for Disavowing Links

  • Backlink Profile Review:

    • Conduct a thorough review of your website’s backlink profile to confirm the links/domains to be disavowed.
  • Disavow File Creation:

    • Accurately create a disavow file listing all the harmful links/domains identified.
  • Submission to Google Search Console:

    • Submit the disavow file to Google Search Console following the proper format and guidelines.
  • Verification and Confirmation:

    • Confirm the successful submission of the disavow file and verify its acceptance by Google.
  • Impact Monitoring:

    • Monitor your website’s SEO and backlink profile for changes post-disavowal.
  • Consultation and Reporting:

    • Provide a detailed report of the disavowal process and offer consultation on next steps and further SEO strategies.
  • Ongoing Support:

    • Offer ongoing support and advice for managing your backlink profile and dealing with future harmful links.


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