Disavow Harmful Links To Clean Your Backlink Profile

Goal

To accurately create and submit a disavow file in Google Search Console, targeting specific links and domains that negatively impact your website’s SEO.

Ideal Outcome

A properly executed disavowal of harmful links in Google Search Console, enhancing the health and quality of your website’s backlink profile.

Prerequisites or Requirements

• Google Search Console Access: You must have access to Google Search Console.
• Completed Link Audit: Identify which links and domains to disavow, ideally after conducting a link audit (refer to SOP 076 web version for guidance).

Why This Service?

• Penalty Recovery/Prevention: Essential for recovering from or avoiding search engine penalties due to low-quality backlinks.
• SEO Integrity Maintenance: Helps maintain the integrity and quality of your website’s backlink profile.
• Risk Mitigation: Safeguards against the potential negative impacts of harmful links.
• Expert Guidance: Ensures that the disavowal process is done accurately and safely, minimizing the risk of errors.
• Time and Effort Saving: Streamlines what can be a complex and error-prone manual process.

When to Use This Service

• Post-Penalty: After receiving a manual penalty due to harmful backlinks.
• Preventative Measure: When a significant number of detrimental links are identified in your link profile.
• Regular Maintenance: Periodically, as part of an ongoing SEO health check, especially for sites at higher risk of attracting spammy links.

Process for Disavowing Links

• Backlink Profile Review:

  • Conduct a thorough review of your website’s backlink profile to confirm the links/domains to be disavowed.

• Disavow File Creation:

  • Accurately create a disavow file listing all the harmful links/domains identified.

• Submission to Google Search Console:

  • Submit the disavow file to Google Search Console following the proper format and guidelines.

• Verification and Confirmation:

  • Confirm the successful submission of the disavow file and verify its acceptance by Google.

• Impact Monitoring:

  • Monitor your website’s SEO and backlink profile for changes post-disavowal.

• Consultation and Reporting:

  • Provide a detailed report of the disavowal process and offer consultation on next steps and further SEO strategies.

• Ongoing Support:

  • Offer ongoing support and advice for managing your backlink profile and dealing with future harmful links.