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Design A Structure For Google Ads Campaign Account




To create a detailed blueprint of your Google Ads account structure that aligns with your search campaign objectives, product/service offerings, target audience, and budget constraints.


Ideal Outcome

You will have a well-organized and thoughtfully structured Google Ads account, ready for efficient implementation and management within the Google Ads Manager.


Prerequisites or Requirements

  • Campaign Research: Conduct thorough research on your company’s or client's products or services, campaign objectives, types of campaigns planned, budget, and target audience.


Why This Service?

  • Efficient Account Management: Streamlines the process of navigating, scaling, and optimizing your Google Ads campaigns.
  • Targeted Campaigns: Ensures campaigns are structured to effectively reach the intended audience and achieve specific objectives.
  • Budget Optimization: Facilitates better budget allocation and management across different campaigns.
  • Improved Reporting: Enhances the ability to generate insightful and clear reports for performance analysis.
  • Scalability: Sets a solid foundation for scaling up your advertising efforts as your business grows.


When to Use This Service

  • Pre-Campaign Launch: Prior to setting up any new Google Ads search campaigns.
  • Account Restructuring: When restructuring an existing Google Ads account for better performance.
  • New Business Initiatives: When launching a new product or service that requires a fresh campaign approach.


Process for Designing Google Ads Account Structure

  • Objective Alignment:

    • Align the account structure with your overall campaign objectives and business goals.
  • Campaign Type Analysis:

    • Analyze the types of search campaigns that best suit your products or services.
  • Budget and Bid Strategy Planning:

    • Plan the budget distribution and bid strategies across various campaigns and ad groups.
  • Target Audience Segmentation:

    • Segment your target audience for tailored ad targeting within different campaigns.
  • Keyword Research and Organization:

    • Conduct comprehensive keyword research and organize keywords into relevant ad groups.
  • Blueprint Development:

    • Develop a detailed blueprint of the account structure, including campaign organization, ad groups, keywords, and ad copies.
  • Review and Feedback:

    • Review the proposed structure with stakeholders for feedback and refinement.
  • Implementation Guide:

    • Create a step-by-step guide for implementing the account structure in Google Ads Manager.
  • Training and Support:

    • Provide training and ongoing support during the implementation and optimization phase.