Create Google Ad Campaign Strategy Proposal For A Client

Goal

To develop and propose a comprehensive and effective campaign strategy that addresses the client's specific business goals, ensuring alignment and clarity between the client and the performance team for successful campaign execution.

Ideal Outcome

The client fully understands and approves the proposed campaign strategy, ensuring that both the client and the performance team are on the same page and ready to execute the campaign effectively.

Prerequisites or Requirements

• Client Kickoff Call: A completed initial kickoff call with the client to understand their business, goals, and expectations.
• Business Understanding: A thorough understanding of the client's business model, target market, and competitive landscape.

Why This Service?

• Client Goal Alignment: Ensures that the campaign strategy is directly aligned with the client's business goals.
• Strategic Focus: Provides a clear, strategic direction for the campaign, maximizing the chances of success.
• Avoiding Misunderstandings: Prevents future misunderstandings by setting clear expectations and objectives from the start.
• Customized Solutions: Offers tailored strategies that are specific to the client's needs and market dynamics.
• Efficient Execution: Facilitates efficient and effective campaign execution by providing a clear roadmap.

When to Use This Service

• New Campaign Planning: At the outset of planning a new campaign for a client.
• Revising Existing Campaigns: When reevaluating or revising existing campaigns to better meet client goals.
• Expanding Marketing Efforts: As part of a strategy to expand or diversify the client’s marketing efforts.

Process for Designing a Campaign Strategy

• Client Business Analysis:

  • Conduct a deep dive into the client’s business, market, and competitors to inform the strategy.

• Goal Setting:

  • Collaboratively set clear, measurable goals for the campaign with the client.

• Strategy Development:

  • Develop a comprehensive campaign strategy that includes target audiences, channels, messaging, and key performance indicators (KPIs).

• Presentation and Feedback:

  • Present the proposed strategy to the client and incorporate their feedback for refinement.

• Approval Process:

  • Work towards getting the client’s final approval on the strategy.

• Implementation Planning:

  • Outline the steps for implementing the strategy, including timelines and responsibilities.

• Support and Training:

  • Provide any necessary support or training to the client or the performance team for executing the strategy.

• Follow-up and Adjustment:

  • Plan for regular follow-ups and adjustments to the strategy based on campaign performance and market changes.