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Create Editorial Guidelines For Guest Bloggers




To establish a clear, detailed set of editorial standards that guest bloggers must follow to have their content published on your website.


Ideal Outcome

Guest bloggers will have a thorough understanding of your website’s content requirements, style preferences, and target audience, enabling them to tailor their submissions accordingly.


Prerequisites or Requirements

  • Active Blog or Website: A functional blog section or a standalone blog on your website.
  • Official Contact Email: An email address based on your domain name for submissions and communication. If you need to set one up, refer to SOP 048 (web version).


Why This Service?

  • Content Consistency: Ensures all content on your website maintains a consistent tone, style, and quality.
  • Brand Alignment: Aligns all guest posts with your business goals and brand voice.
  • Target Audience Engagement: Helps guest bloggers create content that resonates with and engages your target audience.
  • Quality Control: Establishes a standard for content quality, reducing the time spent on editing and revisions.


When to Use This Service

  • Website Expansion: Ideal when expanding your website’s content strategy to include guest posts.
  • Blog Launch: Appropriate for new blog sections or standalone blogs planning to accept guest submissions.
  • Content Strategy Revamp: Suitable when revising your content strategy to improve quality and consistency.


Process for Setting Up Editorial Guidelines

  • Define Your Brand Voice:

    • Clearly articulate the tone and style that reflects your brand and resonates with your audience.
  • Outline Content Standards:

    • Establish criteria for content themes, topics, length, formatting, and originality.
  • Specify SEO Requirements:

    • Include guidelines for keyword usage, linking, and other SEO best practices.
  • Detail Submission Process:

    • Explain the procedure for submitting articles, including formats, preferred contact methods, and timelines.
  • Clarify Editorial Review:

    • Inform about the review process, potential edits, and criteria for approval or rejection.
  • Address Legal Aspects:

    • Include any legal requirements like copyright, disclosures, and content rights.
  • Provide Examples:

    • Offer samples of ideal posts to guide guest bloggers.
  • Accessibility and Inclusivity:

    • Ensure guidelines promote content that is accessible and inclusive to all audiences.
  • Update Regularly:

    • Revise guidelines periodically to reflect changes in strategy, audience preferences, or industry trends.