Create An Automated Search Query Report

Goal

To set up an automated process for exporting data from Google Search Console to a Google Sheet, enhancing data analysis capabilities and extending data backup duration.

Ideal Outcome

Efficient and automated data transfer from Google Search Console to Google Sheets, resulting in an accessible, user-friendly format for extended analysis and data backup.

Prerequisites or Requirements

• Google Search Console Setup: An existing Google Search Console setup is required. If not set up, refer to SOP 020 (web version) for guidance.

Why This Service?

• Extended Data Access: Overcomes the limitation of the 90-day data retention in Google Search Console.
• Enhanced Data Analysis: Google Sheets offers more flexibility and advanced options for analyzing search data.
• Backup Security: Ensures long-term data backup, safeguarding against data loss or limitations in historical data access.
• Custom Reporting: Allows for the creation of custom reports tailored to specific SEO and business needs.
• Automation Efficiency: Once set up, the process runs automatically, saving time and resources.

When to Use This Service

• Initial Setup: This setup is done once to establish the ongoing automated data export.
• Regular Monitoring: Ideal for SEO managers and website owners who require regular and detailed search data analysis.
• SEO Strategy Development: Essential for developing and adjusting SEO strategies based on historical data trends.

Process for Setting Up Automated Data Export

• Integration Setup:

  • Guide you through linking Google Search Console with Google Sheets using appropriate tools and scripts.

• Automated Script Configuration:

  • Set up and configure scripts or add-ons to automate the data export process.

• Data Mapping and Structure:

  • Organize the exported data in Google Sheets for easy analysis and interpretation.

• Custom Report Creation:

  • Develop custom reports and dashboards within Google Sheets based on your specific SEO and data analysis needs.

• Scheduling Automatic Updates:

  • Schedule regular data updates to ensure you always have the latest information available.

• Training and Support:

  • Provide training on how to interpret and make the most of the data in Google Sheets.
  • Offer ongoing support for any technical issues or adjustments needed.