Create A Design Brief For Google Display Ads
To develop a detailed design brief that any designer can easily understand, facilitating the production of impactful and successful ad creatives right from the first attempt.
Designers will be able to produce top-quality, compelling ad creatives that resonate with the target audience and meet the campaign's objectives, minimizing the need for revisions.
Prerequisites or Requirements
- Strategy Call and Ad Campaign Brief Completion: A strategy call with the client must have been completed, and an ad campaign brief should be in place, outlining the campaign’s objectives, target audience, and key messaging.
Why This Service?
- Clarity and Efficiency: Provides designers with clear guidelines, reducing confusion and increasing efficiency in the creative process.
- Consistency in Branding: Ensures that the creatives are consistent with the brand's identity and messaging.
- Quality Control: Enhances the likelihood of producing high-quality and effective ad creatives.
- Streamlined Production: Streamlines the creative process by providing comprehensive guidelines, leading to fewer revisions and faster turnaround times.
- Targeted Creative Development: Helps in developing creatives that are precisely tailored to the campaign’s audience and goals.
When to Use This Service
- Launching New Campaigns: When starting a new ad campaign that requires fresh creatives.
- Creative Refresh: When updating existing campaigns with new creatives.
- Expanding Marketing Efforts: As part of expanding your marketing strategy to new platforms or audiences.
Process for Creating a Design Brief
Understanding Campaign Objectives:
- Gather key information from the ad campaign brief to understand the objectives, target audience, and desired outcomes.
Detailed Brief Development:
- Develop a comprehensive design brief that includes specific requirements such as brand guidelines, tone, color schemes, imagery, typography, and any other relevant elements.
- Provide clear, concise instructions on the creative execution, including examples or references when necessary.
- Establish a process for providing feedback on the designs to ensure alignment with the brief.
- Conduct a briefing session with the designer(s) to walk them through the brief and address any questions.
- Set up a review process for the initial designs and provide constructive feedback to refine the creatives.
- Approve the final designs ensuring they meet the brief requirements and campaign goals.
Documentation and Template Creation:
- Provide written documentation of the brief and create templates for future use.