Create A Design Brief For Google Display Ads

Goal

To develop a detailed design brief that any designer can easily understand, facilitating the production of impactful and successful ad creatives right from the first attempt.

Ideal Outcome

Designers will be able to produce top-quality, compelling ad creatives that resonate with the target audience and meet the campaign's objectives, minimizing the need for revisions.

Prerequisites or Requirements

• Strategy Call and Ad Campaign Brief Completion: A strategy call with the client must have been completed, and an ad campaign brief should be in place, outlining the campaign’s objectives, target audience, and key messaging.

Why This Service?

• Clarity and Efficiency: Provides designers with clear guidelines, reducing confusion and increasing efficiency in the creative process.
• Consistency in Branding: Ensures that the creatives are consistent with the brand's identity and messaging.
• Quality Control: Enhances the likelihood of producing high-quality and effective ad creatives.
• Streamlined Production: Streamlines the creative process by providing comprehensive guidelines, leading to fewer revisions and faster turnaround times.
• Targeted Creative Development: Helps in developing creatives that are precisely tailored to the campaign’s audience and goals.

When to Use This Service

• Launching New Campaigns: When starting a new ad campaign that requires fresh creatives.
• Creative Refresh: When updating existing campaigns with new creatives.
• Expanding Marketing Efforts: As part of expanding your marketing strategy to new platforms or audiences.

Process for Creating a Design Brief

• Understanding Campaign Objectives:

  • Gather key information from the ad campaign brief to understand the objectives, target audience, and desired outcomes.

• Detailed Brief Development:

  • Develop a comprehensive design brief that includes specific requirements such as brand guidelines, tone, color schemes, imagery, typography, and any other relevant elements.

• Clear Instructions:

  • Provide clear, concise instructions on the creative execution, including examples or references when necessary.

• Feedback Mechanisms:

  • Establish a process for providing feedback on the designs to ensure alignment with the brief.

• Designer Briefing:

  • Conduct a briefing session with the designer(s) to walk them through the brief and address any questions.

• Review Process:

  • Set up a review process for the initial designs and provide constructive feedback to refine the creatives.

• Final Approval:

  • Approve the final designs ensuring they meet the brief requirements and campaign goals.

• Documentation and Template Creation:

  • Provide written documentation of the brief and create templates for future use.