Build Citations In Local Directories

Goal

To strategically list your business in key directories and data aggregators, ensuring consistent and accurate NAP information to improve your rankings in local SEO results.

Ideal Outcome

Your business will be successfully listed on major platforms like Neustar Localeze, Apple Maps, and Bing Places, leading to enhanced visibility and authority in local search results.

Prerequisites or Requirements

• Clear Business NAP Information: Your business Name, Address, and Phone number must be clearly defined.
• Live Website: A functioning website with a "contact us" page displaying your business NAP information.

Why This Service?

• Local SEO Enhancement: Accurate local citations are essential for improving local search rankings and visibility.
• Business Validation: Citations help validate your business’s presence and legitimacy.
• Increased Online Presence: Being listed on key platforms broadens your online footprint.
• Authority Building: Consistent citations across multiple platforms build authority and trustworthiness in search engines.
• Competitive Edge: Strong local citations can give you an advantage over local competitors with lesser or inaccurate citations.

When to Use This Service

• Business Establishment: Once you have a set business name, address, phone number, and live website.
• SEO Strategy Implementation: As part of a comprehensive local SEO strategy for new or existing businesses.
• Periodic Citation Updates: Whenever your business information changes or to add new citations for ongoing SEO maintenance.

Process for Building Local Citations

• Citation Audit:

  • Conduct an initial audit to identify existing citations and any inconsistencies in your NAP information.

• Directory and Platform Selection:

  • Identify the most relevant and authoritative directories and platforms for your business niche and location.

• Citation Creation and Submission:

  • Create and submit accurate listings of your business to selected directories, including Neustar Localeze, Apple Maps, and Bing Places.

• Consistency Check:

  • Ensure that your NAP information is consistent across all platforms and directories.

• Monitoring and Verification:

  • Monitor the submission process and verify successful listing on all platforms.

• Performance Tracking:

  • Track the impact of citations on your local SEO rankings and online visibility.

• Reporting and Recommendations:

  • Provide detailed reports on your citation building efforts and offer recommendations for future citation opportunities.

• Ongoing Management:

  • Offer ongoing citation management and updates to ensure continued accuracy and relevance.