Basic Email Testing
To provide a streamlined procedure for verifying new email campaigns, ensuring they are sent without obvious errors, display correctly, and are free from broken links.
Achieving a 99% success rate in sending campaigns without any noticeable errors.
Email campaigns are a critical communication tool. Once sent, errors cannot be retracted, and correcting them requires additional follow-up emails. This can dilute the campaign's impact and potentially increase unsubscribe rates due to annoyance or inconvenience to subscribers.
When to Use This Service
- Timing: This check should be performed anytime a new email campaign is ready to be sent, whether it's a batch or automated email.
- Context: The check is applicable after the final copy of the email has been written and is ready for dispatch.
Steps for Email Campaign Quality Assurance
- Check for spelling and grammatical errors.
- Verify that the email content aligns with the campaign's purpose and message.
Layout and Design Check:
- Ensure the email displays correctly in different email clients and devices.
- Review formatting, including text alignment, font consistency, and image placement.
- Test all links in the email to ensure they are functional and lead to the intended pages.
- Confirm that no links are broken or lead to error pages.
- Validate dynamic content or personalization elements, if used, to ensure they render correctly.
- Perform a last, quick overview of the entire email to catch any overlooked issues.
- Send a test email to a controlled group or internal email addresses to ensure it is received as intended.
Confirmation and Dispatch:
- Once the email passes all checks, confirm readiness for dispatch.
- Send the email campaign to the target audience.
Why This Service?
- Preventative Measure: To avoid the irreversible consequences of sending out flawed email campaigns.
- Cost-Effective: Reducing the need for correctional follow-ups saves time and resources.
- Brand Reputation: Maintains the professional image of your brand, enhancing trust and reliability in the eyes of your audience.
- Subscriber Satisfaction: Decreases the risk of annoying subscribers, thereby reducing the likelihood of unsubscribes.
- Efficiency: A quick and straightforward process that fits easily into the workflow without causing significant delays.
- Adaptability: Suitable for various types of email campaigns, whether batch or automated.