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Basic Email Testing




To provide a streamlined procedure for verifying new email campaigns, ensuring they are sent without obvious errors, display correctly, and are free from broken links.


Ideal Outcome

Achieving a 99% success rate in sending campaigns without any noticeable errors.



Email campaigns are a critical communication tool. Once sent, errors cannot be retracted, and correcting them requires additional follow-up emails. This can dilute the campaign's impact and potentially increase unsubscribe rates due to annoyance or inconvenience to subscribers.


When to Use This Service

  • Timing: This check should be performed anytime a new email campaign is ready to be sent, whether it's a batch or automated email.
  • Context: The check is applicable after the final copy of the email has been written and is ready for dispatch.


Steps for Email Campaign Quality Assurance

  • Content Review:

    • Check for spelling and grammatical errors.
    • Verify that the email content aligns with the campaign's purpose and message.
  • Layout and Design Check:

    • Ensure the email displays correctly in different email clients and devices.
    • Review formatting, including text alignment, font consistency, and image placement.
  • Link Testing:

    • Test all links in the email to ensure they are functional and lead to the intended pages.
    • Confirm that no links are broken or lead to error pages.
  • Personalization Elements:

    • Validate dynamic content or personalization elements, if used, to ensure they render correctly.
  • Final Overview:

    • Perform a last, quick overview of the entire email to catch any overlooked issues.
  • Test Send:

    • Send a test email to a controlled group or internal email addresses to ensure it is received as intended.
  • Confirmation and Dispatch:

    • Once the email passes all checks, confirm readiness for dispatch.
    • Send the email campaign to the target audience.


Why This Service?

  • Preventative Measure: To avoid the irreversible consequences of sending out flawed email campaigns.
  • Cost-Effective: Reducing the need for correctional follow-ups saves time and resources.
  • Brand Reputation: Maintains the professional image of your brand, enhancing trust and reliability in the eyes of your audience.
  • Subscriber Satisfaction: Decreases the risk of annoying subscribers, thereby reducing the likelihood of unsubscribes.
  • Efficiency: A quick and straightforward process that fits easily into the workflow without causing significant delays.
  • Adaptability: Suitable for various types of email campaigns, whether batch or automated.