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Setup And Optimize An Xml Sitemap




To set up a new sitemap or audit an existing one, ensuring that it includes all essential URLs and is perfectly configured to be crawlable by search engines.


Ideal Outcome

Achievement of a fully optimized sitemap that is successfully fetched by Google, containing all core URLs, and configured to facilitate seamless search engine crawling.


Prerequisites or Requirements

  • Google Search Console Access: Access to your website’s Google Search Console property is necessary.
  • SOP 020 (Web Version): Follow this if Google Search Console is not set up.
  • WordPress with Yoast SEO Plugin: For WordPress sites, the Yoast SEO Plugin should be installed and activated.
  • SOP 008 (Web Version): Refer to this for installing Yoast on your WordPress website if it’s not already installed.


Why This Service?

  • Enhanced Discoverability: A well-configured sitemap aids search engines in efficiently discovering and indexing your website’s content.
  • Content Prioritization: It helps in indicating the importance of each page, guiding search engines to prioritize content accordingly.
  • SEO Improvement: An optimized sitemap is a fundamental component of SEO, improving your site’s visibility and ranking.
  • Website Health: Regular audits ensure that your sitemap remains updated with all current URLs, reflecting the latest content.
  • Time Efficiency: For websites that frequently update or add new pages, a well-maintained sitemap saves time in manual updates and indexing.


When to Use This Service

  • At Website Launch: Include a sitemap from the beginning for new websites.
  • Regular Updates: Update your sitemap every time new pages are added to ensure they are indexed.
  • Periodic Audits: Regularly audit the sitemap to ensure it reflects the current structure and content of your website.

Process for Setting Up and Auditing a Sitemap

  • Initial Setup or Review:

    • For new sites, set up the sitemap using the appropriate tools (like Yoast SEO for WordPress).
    • For existing sites, conduct a thorough audit of the current sitemap.
  • Inclusion of Core URLs:

    • Ensure all essential pages of your website are included in the sitemap.
  • Configuration for Search Engines:

    • Configure the sitemap settings to be optimally structured for search engine crawling.
  • Validation and Testing:

    • Test the sitemap for errors and ensure it is correctly formatted (e.g., XML sitemap format).
  • Submission to Google Search Console:

    • Submit the new or updated sitemap to Google Search Console for indexing.
  • Monitoring and Updating:

    • Regularly monitor the sitemap’s performance in Google Search Console.
    • Update the sitemap as new content is added to your website.
  • Feedback and Optimization:

    • Analyze feedback from search engine crawlers for any issues.
    • Continuously optimize the sitemap based on search engine requirements and website changes.


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