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Setting Up Pinterest Conversion Tracking Using Gtm




To effectively implement Pinterest Ad Tracking on your website, enabling you to monitor the performance of your Pinterest Ads directly within the platform.


Ideal Outcome

Successful configuration of Pinterest Ad Tracking, allowing you to see the number and value of conversions generated by your Pinterest Ads campaigns, and enabling strategic campaign optimization.


Prerequisites or Requirements

  • Google Tag Manager: GTM must be operational on your website. Follow SOP 004 for WordPress, SOP 065 for Shopify, or SOP 066 for Squarespace if necessary.


Why This Service?

  • Accurate Conversion Tracking: Essential for understanding the effectiveness of your Pinterest Ads.
  • Campaign Optimization: Enables data-driven optimization of your Pinterest advertising strategies.
  • Revenue Measurement: Tracks how much revenue each Pinterest Ad campaign generates.
  • Efficient Setup: Streamlines the process of setting up ad tracking, saving you time and effort.
  • Informed Marketing Decisions: Provides valuable insights for making informed decisions about your Pinterest marketing strategies.


When to Use This Service

  • Launching Pinterest Ads: When starting new advertising campaigns on Pinterest.
  • Expanding Digital Marketing: As part of incorporating Pinterest into your broader digital marketing strategy.
  • Auditing Current Ad Tracking: To ensure your existing Pinterest Ad tracking setup is accurate and effective.


Process for Setting Up Pinterest Ad Tracking

  • Pinterest Tag Creation:

    • Assist with creating a Pinterest Tag for conversion tracking in your Pinterest Ads account.
  • GTM Configuration:

    • Configure Google Tag Manager to add the Pinterest Tag to your website.
  • Tag Implementation:

    • Implement the Pinterest Tag on your website through GTM, ensuring proper setup for accurate tracking.
  • Testing and Verification:

    • Conduct thorough testing to confirm that the Pinterest Tag is accurately tracking conversions from your Ads.
  • Conversion Data Analysis:

    • Guide you in analyzing conversion data within the Pinterest Ads platform for campaign optimization.
  • Training and Documentation:

    • Provide training on managing Pinterest Ad tracking and interpreting the data, along with comprehensive documentation.
  • Ongoing Support:

    • Offer ongoing technical support and advice for managing your Pinterest Ad tracking setup.