Setting Up Cross-Domain Tracking With Gtm

Goal

To correctly implement cross-domain tracking in Google Analytics, enabling the collection and analysis of traffic data across all domains under your control.

Ideal Outcome

Successful integration of cross-domain tracking in Google Analytics, providing a holistic view of user interactions across your various domains.

Prerequisites or Requirements

• Google Tag Manager Installation: Google Tag Manager should be installed on all domains. For WordPress users, refer to SOP 004 (web version) for setup instructions.
• Google Analytics Setup: Google Analytics should be running on all domains. Setup instructions are available in SOP 009 (web version).

Why This Service?

• Unified User Journey Tracking: Provides a complete picture of the user journey across multiple domains.
• Accurate Data Collection: Ensures all user interactions are tracked accurately, avoiding data fragmentation.
• Enhanced Analytics Insights: Offers deeper insights into how users interact with your various web properties.
• Informed Decision Making: Data from cross-domain tracking can inform more strategic marketing and business decisions.
• SEO and Marketing Optimization: Helps in understanding the efficacy of marketing campaigns across different domains.

When to Use This Service

• Adding New Domains: When integrating a new domain into your business that needs to be tracked under the same Google Analytics property.
• Analytics Overhaul: When upgrading your analytics setup to include multiple domains.
• Regular Analytics Maintenance: As part of ongoing maintenance to ensure accurate and comprehensive data tracking.

Process for Implementing Cross-Domain Tracking

• Initial Setup and Configuration:

  • Configure cross-domain tracking settings in Google Analytics and Google Tag Manager for all relevant domains.

• Tag Implementation:

  • Implement the necessary tags on each domain using Google Tag Manager to facilitate cross-domain tracking.

• Testing and Verification:

  • Conduct thorough testing to ensure that cross-domain tracking is accurately capturing user movements across domains.

• Data Integrity Check:

  • Verify the integrity and consistency of the data being collected across different domains.

• Reporting and Analytics Setup:

  • Configure Google Analytics reports to effectively display and analyze cross-domain user interactions.

• Training and Documentation:

  • Provide training and documentation on how to interpret cross-domain analytics data.

• Ongoing Support and Optimization:

  • Offer ongoing support to address any issues and optimize the cross-domain tracking setup as needed.