Setting Up Conversion Goals In Google Analytics

Goal

To establish a comprehensive conversion tracking system in Google Analytics for your website, ensuring all business-critical actions are monitored and reported correctly.

Ideal Outcome

A fully functional Google Analytics setup that accurately tracks and reports all configured goals and conversions, giving you clear insights into user actions and business performance.

Prerequisites or Requirements

• Google Tag Manager: Recommended for easier implementation of some types of goals. Follow SOP004 (web version) for setup if not already installed.
• Google Analytics: Must be set up on your website. Setup instructions are available in SOP009 (web version) or SOP067 (web version for Shopify).
• Universal Google Analytics: This service is tailored for Universal Google Analytics properties.

Why This Service?

• Vital Business Insights: Understanding user actions on your site is crucial for business growth and strategy development.
• Conversion Optimization: Accurate tracking enables effective optimization of marketing campaigns and website performance.
• Data-Driven Decisions: Provides the data necessary to make informed decisions about your website and marketing strategies.
• Performance Monitoring: Allows for ongoing monitoring of key performance indicators (KPIs) and goal achievements.
• Technical Assurance: Ensures that all tracking is set up correctly and functioning as intended.

When to Use This Service

• New Goal Setup: When you need to track a new conversion goal on your website.
• Analytics Review: Periodically, to ensure all tracking mechanisms are functioning correctly.
• Post-Website Update: Following any significant changes to your website that might affect tracking.

Process for Setting Up and Auditing Conversion Tracking

• Goal Identification:

  • Work with you to identify and define the key conversion goals for your website.

• Analytics Configuration:

  • Set up and configure the identified goals in Google Analytics, ensuring accurate tracking.

• Tag Manager Integration:

  • Utilize Google Tag Manager for more complex goal tracking setups, like button clicks or form submissions.

• Testing and Verification:

  • Rigorously test each goal to verify that tracking is accurate and data is being reported correctly in Google Analytics.

• Data Quality Auditing:

  • Conduct a thorough audit of the tracking setup to ensure data quality and reliability.

• Reporting and Insights:

  • Set up custom reports and dashboards in Google Analytics to view and analyze conversion data.

• Training and Knowledge Transfer:

  • Provide training on interpreting Google Analytics data and making data-driven decisions.

• Ongoing Support and Adjustments:

  • Offer ongoing support for any adjustments or additional tracking needs.