Setting Up Conversion Goals In Google Analytics
To establish a comprehensive conversion tracking system in Google Analytics for your website, ensuring all business-critical actions are monitored and reported correctly.
A fully functional Google Analytics setup that accurately tracks and reports all configured goals and conversions, giving you clear insights into user actions and business performance.
Prerequisites or Requirements
- Google Tag Manager: Recommended for easier implementation of some types of goals. Follow SOP004 (web version) for setup if not already installed.
- Google Analytics: Must be set up on your website. Setup instructions are available in SOP009 (web version) or SOP067 (web version for Shopify).
- Universal Google Analytics: This service is tailored for Universal Google Analytics properties.
Why This Service?
- Vital Business Insights: Understanding user actions on your site is crucial for business growth and strategy development.
- Conversion Optimization: Accurate tracking enables effective optimization of marketing campaigns and website performance.
- Data-Driven Decisions: Provides the data necessary to make informed decisions about your website and marketing strategies.
- Performance Monitoring: Allows for ongoing monitoring of key performance indicators (KPIs) and goal achievements.
- Technical Assurance: Ensures that all tracking is set up correctly and functioning as intended.
When to Use This Service
- New Goal Setup: When you need to track a new conversion goal on your website.
- Analytics Review: Periodically, to ensure all tracking mechanisms are functioning correctly.
- Post-Website Update: Following any significant changes to your website that might affect tracking.
Process for Setting Up and Auditing Conversion Tracking
- Work with you to identify and define the key conversion goals for your website.
- Set up and configure the identified goals in Google Analytics, ensuring accurate tracking.
Tag Manager Integration:
- Utilize Google Tag Manager for more complex goal tracking setups, like button clicks or form submissions.
Testing and Verification:
- Rigorously test each goal to verify that tracking is accurate and data is being reported correctly in Google Analytics.
Data Quality Auditing:
- Conduct a thorough audit of the tracking setup to ensure data quality and reliability.
Reporting and Insights:
- Set up custom reports and dashboards in Google Analytics to view and analyze conversion data.
Training and Knowledge Transfer:
- Provide training on interpreting Google Analytics data and making data-driven decisions.
Ongoing Support and Adjustments:
- Offer ongoing support for any adjustments or additional tracking needs.