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Setting Up Conversion Goals In Google Analytics




To establish a comprehensive conversion tracking system in Google Analytics for your website, ensuring all business-critical actions are monitored and reported correctly.


Ideal Outcome

A fully functional Google Analytics setup that accurately tracks and reports all configured goals and conversions, giving you clear insights into user actions and business performance.


Prerequisites or Requirements

  • Google Tag Manager: Recommended for easier implementation of some types of goals. Follow SOP004 (web version) for setup if not already installed.
  • Google Analytics: Must be set up on your website. Setup instructions are available in SOP009 (web version) or SOP067 (web version for Shopify).
  • Universal Google Analytics: This service is tailored for Universal Google Analytics properties.


Why This Service?

  • Vital Business Insights: Understanding user actions on your site is crucial for business growth and strategy development.
  • Conversion Optimization: Accurate tracking enables effective optimization of marketing campaigns and website performance.
  • Data-Driven Decisions: Provides the data necessary to make informed decisions about your website and marketing strategies.
  • Performance Monitoring: Allows for ongoing monitoring of key performance indicators (KPIs) and goal achievements.
  • Technical Assurance: Ensures that all tracking is set up correctly and functioning as intended.


When to Use This Service

  • New Goal Setup: When you need to track a new conversion goal on your website.
  • Analytics Review: Periodically, to ensure all tracking mechanisms are functioning correctly.
  • Post-Website Update: Following any significant changes to your website that might affect tracking.


Process for Setting Up and Auditing Conversion Tracking

  • Goal Identification:

    • Work with you to identify and define the key conversion goals for your website.
  • Analytics Configuration:

    • Set up and configure the identified goals in Google Analytics, ensuring accurate tracking.
  • Tag Manager Integration:

    • Utilize Google Tag Manager for more complex goal tracking setups, like button clicks or form submissions.
  • Testing and Verification:

    • Rigorously test each goal to verify that tracking is accurate and data is being reported correctly in Google Analytics.
  • Data Quality Auditing:

    • Conduct a thorough audit of the tracking setup to ensure data quality and reliability.
  • Reporting and Insights:

    • Set up custom reports and dashboards in Google Analytics to view and analyze conversion data.
  • Training and Knowledge Transfer:

    • Provide training on interpreting Google Analytics data and making data-driven decisions.
  • Ongoing Support and Adjustments:

    • Offer ongoing support for any adjustments or additional tracking needs.