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Setting Up An Abandoned-Cart Campaign With Google Display Network




To set up a Google Display Network campaign that effectively targets and converts highly qualified leads, particularly those who have abandoned their carts, into successful sales.


Ideal Outcome

You successfully launch a GDN remarketing campaign that requires less than 30 minutes to set up, leading to increased sales by effectively targeting and re-engaging your most qualified leads.


Prerequisites or Requirements

  • Google Ads Account: You must have a Google Ads account. If not, create one following SOP 014 (web version).
  • Remarketing Pixel/Global Site Tag: Ensure the remarketing pixel or global site tag is installed on your site. If not yet done, follow SOP 013 (web version).


Why This Service?

  • Maximize Sales Opportunities: Remarketing campaigns target users who have already shown interest, increasing the likelihood of conversion.
  • Cost-Effective Advertising: GDN campaigns can be a cost-effective way to reach a large yet targeted audience.
  • Reduced Cart Abandonment: Specifically target and recover potential sales lost through cart abandonment.
  • Efficient Campaign Setup: Quick and simple setup process that doesn’t require extensive time or resources.
  • Data-Driven Targeting: Utilize website visitor data to create more personalized and effective ad experiences.


When to Use This Service

  • Boosting Online Sales: When looking to enhance sales figures, particularly by recovering abandoned carts.
  • Campaign Expansion: As part of expanding your digital marketing efforts to include remarketing strategies.
  • Ongoing Sales Strategy: Regularly, as part of an ongoing strategy to maximize conversions from existing traffic.


Process for Setting Up a GDN Remarketing Campaign

  • Audience Analysis:

    • Analyze website traffic to identify key segments, focusing on users who are closest to making a purchase.
  • Campaign Creation:

    • Create a GDN campaign specifically tailored to target users who have abandoned their carts or shown high purchase intent.
  • Ad Design and Development:

    • Design and develop engaging ad creatives that resonate with the target audience and encourage them to complete their purchases.
  • Targeting Setup:

    • Set up precise targeting parameters using the remarketing pixel data to reach the most qualified leads.
  • Budget and Bidding:

    • Establish an appropriate budget and bidding strategy to maximize campaign effectiveness within your advertising spend.
  • Testing and Launch:

    • Test the campaign setup to ensure optimal performance and then launch the campaign.
  • Monitoring and Optimization:

    • Continuously monitor campaign performance, making necessary adjustments for ongoing optimization.
  • Reporting and Analysis:

    • Provide regular reports on campaign performance and insights for further strategy refinement.


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