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Set Up Performance Max For Google Shopping




To create and activate a Performance Max campaign in your Google Ads account, which is linked to your Google Merchant Center, for promoting your products effectively across Google's advertising channels.


Ideal Outcome

A fully configured and activated Performance Max campaign in Google Ads, integrated with your Google Merchant Center, ready to drive increased visibility and conversions for your products.


Prerequisites or Requirements

  • Google Ads Account: Set up a Google Ads account using SOP 014 (web version).
  • Google Merchant Center: Establish a Google Merchant Center account as per SOP 213 (web version).
  • Account Linking: Link your Google Merchant Center to your Google Ads account following SOP 219 (web version).
  • Product Feeds Preparation: Prepare your Google Merchant Center feeds according to SOP 218 (web version).


Why This Service?

  • Comprehensive Reach: Leverage Google’s extensive advertising network to maximize product visibility.
  • Channel Optimization: Utilizes AI to optimize ad placement across multiple Google channels for best performance.
  • Targeted Advertising: Reach potential customers effectively based on their search and browsing behavior.
  • Enhanced ROI: Performance Max campaigns are designed to deliver higher return on investment.
  • Simplified Campaign Management: Manage multiple ad placements through a single campaign setup.


When to Use This Service

  • New Product Launches: Ideal for launching new products and reaching a broad audience quickly.
  • Campaign Expansion: When expanding your digital marketing efforts across multiple Google platforms.
  • Performance Improvement: To improve the performance and reach of existing ad campaigns.


Process for Setting Up Performance Max Campaign

  • Campaign Strategy Development:

    • Define the objectives, target audience, and key performance indicators for your Performance Max campaign.
  • Campaign Setup in Google Ads:

    • Guide you through the process of setting up a Performance Max campaign in your Google Ads account.
  • Product Feed Integration:

    • Ensure your product feeds from Google Merchant Center are correctly integrated with your Performance Max campaign.
  • Ad Creative Guidance:

    • Assist in creating compelling ad creatives, including images, videos, and text suitable for Performance Max campaigns.
  • Budget Allocation:

    • Advise on budget allocation and bidding strategies for your campaign.
  • Performance Tracking Setup:

    • Configure tracking for conversions and other important metrics.
  • Campaign Review and Activation:

    • Conduct a final review of the campaign settings and activate the campaign.
  • Monitoring and Optimization:

    • Provide guidance on monitoring campaign performance and optimizing for better results.
  • Ongoing Support:

    • Offer ongoing support and consultation for managing and refining your Performance Max campaign.


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