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Set Up Google Shopping Free Listings




To successfully list your products on Google Shopping for free, making them more discoverable to customers and increasing the potential for purchases directly from your online store.


Ideal Outcome

Your products are effectively listed on Google Shopping for free, leading to improved visibility, increased store traffic, and potentially higher sales volumes.


Prerequisites or Requirements

  • Google Merchant Center Account: An active account is required. Set it up following SOP 213 (web version) if you haven't already.
  • Website Verification and Claiming: Ensure your website is verified and claimed with Google Merchant Center as per SOP 214 (web version).
  • Product Feeds Linked to Google Ads: Product feeds must be linked to your Google Ads account, as outlined in SOP 218 (web version).


Why This Service?

  • Cost-Effective Visibility: Increases product exposure on Google Shopping without additional advertising costs.
  • Reach New Customers: Attracts new customers by making products easily discoverable on Google.
  • Enhance Online Presence: Boosts your online presence, complementing other digital marketing efforts.
  • Quick Setup: Fast and efficient setup process to immediately start benefiting from free listings.
  • Ongoing Opportunities: Continuously attract traffic and potential customers as long as listings are active.


When to Use This Service

  • Launching New Products: When introducing new products to your online store.
  • Expanding Market Reach: As part of efforts to expand your customer base and market reach.
  • Optimizing Online Sales: To enhance your online sales strategy and capitalize on free advertising opportunities.


Process for Setting Up Google Free Shopping Listings

  • Account Setup and Review:

    • Ensure that your Google Merchant Center account is set up correctly and review it for compliance with Google's guidelines.
  • Product Feed Preparation:

    • Prepare and optimize your product feed for listing on Google Shopping.
  • Integration with Google Shopping:

    • Integrate your product feed with Google Shopping and set up free listings.
  • Testing and Verification:

    • Conduct thorough testing to ensure that products are listed correctly and visible on Google Shopping.
  • Monitoring and Optimization:

    • Continuously monitor the performance of your listings and make necessary optimizations for better visibility and performance.
  • Training and Support:

    • Provide training on managing your Google Shopping listings and offer ongoing support.
  • Reporting and Analysis:

    • Regularly analyze the performance of your listings and provide reports with insights and recommendations.


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