Set Up Google Shopping Data Feed

Goal

To effectively create and upload your product data sheet to Google Merchant Center, enabling you to run shopping advertisements and promote your products on Google.

Ideal Outcome

A well-organized and formatted product data sheet successfully uploaded to your Google Merchant Center account, ensuring your products are accurately represented across Google's advertising platforms.

Prerequisites or Requirements

• Google Merchant Center Setup: If new to Google Merchant Center, set up an account following SOP 213 (web version).
• Feed Type Familiarization: Understand the types of feeds available and Google's formatting requirements (refer to Google's guidelines).
• Spreadsheet Software: Use Google Sheets for creating your product data sheet. Convert from Microsoft Excel if necessary (refer to conversion methods).
• Primary Feed Creation: For new users, use Template 068 (web version) in Google Sheets. For existing users, use the supplemental feed template (Template 069 - web version).

Why This Service?

• Campaign Readiness: Prepares your Google Shopping campaigns for success with accurate product data.
• Google Platform Optimization: Maximizes your product visibility across Google’s platforms.
• Data Accuracy: Ensures that your product data adheres to Google's formatting and quality standards.
• Efficient Updates: Streamlines the process of updating product information on Google Merchant Center.
• Enhanced Online Visibility: Improves the chances of your products being featured prominently in Google Shopping searches.

When to Use This Service

• Launching Google Shopping Campaigns: When preparing to launch or optimize Google Shopping campaigns.
• Product Catalog Updates: Whenever there are updates or new additions to your online store’s product catalog.
• Improving Campaign Performance: To enhance the performance of existing shopping campaigns with updated product data.

Process for Setting Up Product Data Sheet

• Data Sheet Creation:

  • Guide you in creating a comprehensive product data sheet using the provided templates.

• Data Formatting and Organization:

  • Ensure that the product data is correctly formatted and organized as per Google’s guidelines.

• Spreadsheet Conversion:

  • If using Microsoft Excel, assist in converting the spreadsheet into the recommended Google Sheets format.

• Data Sheet Review:

  • Perform a thorough review of the product data sheet for accuracy and completeness.

• Uploading to Merchant Center:

  • Guide you through the process of uploading the product data sheet to your Google Merchant Center account.

• Feed Configuration:

  • Configure the product feed settings in Google Merchant Center for optimal performance.

• Error Checking and Troubleshooting:

  • Check for any errors post-upload and troubleshoot as necessary.

• Training and Best Practices:

  • Provide training on managing and updating your product data feed and share best practices for maintaining data quality.

• Ongoing Support:

  • Offer ongoing support for any future updates or modifications to the product data sheet.