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Set Up Google Analytics Alerts To Monitor Your Main Kpis




To set up a robust system of email notifications within Google Analytics that alerts you to meaningful changes in web metrics, allowing for timely and informed responses.


Ideal Outcome

A fully operational alert system in Google Analytics, diligently monitoring your chosen metrics and sending timely email notifications when significant changes occur.


Prerequisites or Requirements

  • Universal Google Analytics: This service is specific to Universal Google Analytics. If your account was set up post-October 2020 or as per other ClickMinded SOPs, it's likely a Universal Analytics property.


Why This Service?

  • Efficient Monitoring: Automates the process of monitoring web metrics, saving time and resources.
  • Timely Alerts: Ensures you're quickly informed about important changes, allowing for prompt action.
  • Focus on Key Metrics: Helps you concentrate on specific KPIs crucial to your business objectives.
  • Data-Driven Decisions: Facilitates informed decision-making based on real-time data insights.
  • Quarterly Review Efficiency: Simplifies the process of reviewing alerts and metrics quarterly or as needed.


When to Use This Service

  • Initial Analytics Setup: When setting up or revising your Google Analytics account.
  • Quarterly KPI Reviews: Regularly, during quarterly business performance assessments.
  • After Changes in Business Strategy: When new KPIs are identified as a result of shifts in business strategy or objectives.


Process for Setting Up Google Analytics Email Alerts

  • KPI Identification:

    • Collaborate to identify and define the key metrics that are most relevant to your business goals.
  • Alert Configuration:

    • Set up custom alerts in Google Analytics for each identified KPI, specifying the conditions that trigger an email notification.
  • Testing and Verification:

    • Conduct tests to ensure alerts are triggered correctly and email notifications are sent promptly.
  • Training and Documentation:

    • Provide training on managing and interpreting these alerts, along with comprehensive documentation.
  • Quarterly Review Setup:

    • Establish a quarterly review process to assess and adjust the alert system as needed.
  • Reporting and Insights:

    • Provide guidance on how to use the insights gained from these alerts for strategic decision-making.
  • Ongoing Support and Adjustment:

    • Offer ongoing technical support and adjustments to the alert system as your business and objectives evolve.