Set Up A Google Search Campaign

Goal

To create and launch a successful Google Search campaign that drives targeted traffic to your website, converting searchers into visitors, leads, or customers.

Ideal Outcome

You will have an active Google Search ad campaign that effectively reaches your target audience, driving qualified traffic to your website.

Prerequisites or Requirements

• Google Ads Account: An active Google Ads account is necessary. Set one up following SOP 014 (web version) if you don't have an account.
• Keyword Research: Completion of keyword research tailored to your campaign goals. If not done, refer to SOP 147 (web version) for keyword research for Google Ads.

Why This Service?

• Targeted Advertising: Reach potential customers who are actively searching for your products or services.
• Increased Visibility: Enhance your online presence on Google Search, leading to increased website traffic.
• Customization and Control: Customize your ads and target specific keywords relevant to your business.
• Budget Management: Efficiently manage your advertising budget with cost-effective bidding strategies.
• Performance Tracking: Track the performance of your ads and make data-driven decisions to optimize them further.

When to Use This Service

• New Campaign Launch: When you are planning to launch a new Google Search campaign.
• Marketing Strategy Enhancement: As part of enhancing or diversifying your digital marketing strategy.
• Performance Improvement: When revising existing campaigns to improve performance and reach.

Process for Setting Up Google Search Campaign

• Campaign Goal Definition:

  • Define clear objectives for your Google Search campaign, aligning with your overall marketing goals.

• Keyword Selection and Organization:

  • Choose and organize keywords based on your research, focusing on those most relevant to your business.

• Campaign Structure Development:

  • Develop a campaign structure, including ad groups and targeting settings.

• Ad Creation:

  • Assist in creating compelling ad copy that resonates with your target audience.

• Budgeting and Bidding:

  • Advise on budget allocation and bidding strategies for optimal cost management.

• Tracking Setup:

  • Ensure proper setup of tracking for conversions and other key performance indicators.

• Campaign Review and Launch:

  • Conduct a thorough review of the campaign settings before launching.

• Monitoring and Optimization:

  • Guide you through monitoring campaign performance and making necessary adjustments for optimization.

• Support and Training:

  • Provide ongoing support and training for managing and refining your Google Search campaign.