Set Up A Google Brand Awareness Campaign

Goal

To guide you through the process of setting up a successful brand awareness campaign on Google, ensuring that your campaign effectively raises the visibility of your brand.

Ideal Outcome

You will have a well-structured brand awareness campaign ready for review and launch on Google Ads, designed to maximize your brand’s exposure to relevant audiences.

Prerequisites or Requirements

• Google Ads Account: You need to have an active Google Ads account. Refer to SOP 014 (web version) for setting up a Google Ads account.
• Creative Assets: Ideally, you should have creative banners for display ads. If not, create a brief for these using SOP 137 (web version): Create a Google Display Ads Creative Brief.

Why This Service?

• Brand Visibility: Increases the visibility of your brand among a wide audience on Google’s extensive advertising network.
• Strategic Foundation: Establishes a crucial foundation in the marketing funnel essential for future customer acquisition.
• Best Practices: Ensures the campaign setup aligns with industry best practices for maximum effectiveness.
• Targeted Approach: Facilitates a targeted advertising strategy to reach the most relevant audience.
• Efficiency: Streamlines the campaign setup process, saving time and resources.

When to Use This Service

• Brand Launch: When launching a new brand or introducing a new product or service to the market.
• Marketing Strategy Expansion: As part of expanding your existing marketing strategy to include brand awareness objectives.
• Campaign Refresh: When updating or relaunching your brand image or awareness campaigns.

Process for Setting Up a Brand Awareness Campaign

• Campaign Objective Definition:

  • Clearly define the objectives of your brand awareness campaign, including target audience and key messaging.

• Google Ads Campaign Setup:

  • Guide you through the campaign setup in Google Ads, focusing on the brand awareness goal.

• Audience Targeting:

  • Assist in selecting the appropriate audience targeting options to ensure your ads reach the right people.

• Creative Assets Integration:

  • Implement your creative banners and ad copy into the campaign, ensuring they align with brand guidelines and campaign objectives.

• Budget and Bidding Strategy:

  • Advise on the budget allocation and bidding strategies suitable for brand awareness objectives.

• Review and Testing:

  • Conduct a thorough review of the campaign settings and perform tests to ensure everything is set up correctly.

• Campaign Submission:

  • Guide you through submitting the campaign for Google Ads team review.

• Monitoring and Optimization:

  • Provide guidance on monitoring the campaign’s performance and tips for ongoing optimization.

• Support and Training:

  • Offer ongoing support and training for managing and refining your brand awareness campaign.