Set Up A Google Brand Awareness Campaign
To guide you through the process of setting up a successful brand awareness campaign on Google, ensuring that your campaign effectively raises the visibility of your brand.
You will have a well-structured brand awareness campaign ready for review and launch on Google Ads, designed to maximize your brand’s exposure to relevant audiences.
Prerequisites or Requirements
- Google Ads Account: You need to have an active Google Ads account. Refer to SOP 014 (web version) for setting up a Google Ads account.
- Creative Assets: Ideally, you should have creative banners for display ads. If not, create a brief for these using SOP 137 (web version): Create a Google Display Ads Creative Brief.
Why This Service?
- Brand Visibility: Increases the visibility of your brand among a wide audience on Google’s extensive advertising network.
- Strategic Foundation: Establishes a crucial foundation in the marketing funnel essential for future customer acquisition.
- Best Practices: Ensures the campaign setup aligns with industry best practices for maximum effectiveness.
- Targeted Approach: Facilitates a targeted advertising strategy to reach the most relevant audience.
- Efficiency: Streamlines the campaign setup process, saving time and resources.
When to Use This Service
- Brand Launch: When launching a new brand or introducing a new product or service to the market.
- Marketing Strategy Expansion: As part of expanding your existing marketing strategy to include brand awareness objectives.
- Campaign Refresh: When updating or relaunching your brand image or awareness campaigns.
Process for Setting Up a Brand Awareness Campaign
Campaign Objective Definition:
- Clearly define the objectives of your brand awareness campaign, including target audience and key messaging.
Google Ads Campaign Setup:
- Guide you through the campaign setup in Google Ads, focusing on the brand awareness goal.
- Assist in selecting the appropriate audience targeting options to ensure your ads reach the right people.
Creative Assets Integration:
- Implement your creative banners and ad copy into the campaign, ensuring they align with brand guidelines and campaign objectives.
Budget and Bidding Strategy:
- Advise on the budget allocation and bidding strategies suitable for brand awareness objectives.
Review and Testing:
- Conduct a thorough review of the campaign settings and perform tests to ensure everything is set up correctly.
- Guide you through submitting the campaign for Google Ads team review.
Monitoring and Optimization:
- Provide guidance on monitoring the campaign’s performance and tips for ongoing optimization.
Support and Training:
- Offer ongoing support and training for managing and refining your brand awareness campaign.