top of page

Set Up A Google Brand Awareness Campaign




To guide you through the process of setting up a successful brand awareness campaign on Google, ensuring that your campaign effectively raises the visibility of your brand.


Ideal Outcome

You will have a well-structured brand awareness campaign ready for review and launch on Google Ads, designed to maximize your brand’s exposure to relevant audiences.


Prerequisites or Requirements

  • Google Ads Account: You need to have an active Google Ads account. Refer to SOP 014 (web version) for setting up a Google Ads account.
  • Creative Assets: Ideally, you should have creative banners for display ads. If not, create a brief for these using SOP 137 (web version): Create a Google Display Ads Creative Brief.


Why This Service?

  • Brand Visibility: Increases the visibility of your brand among a wide audience on Google’s extensive advertising network.
  • Strategic Foundation: Establishes a crucial foundation in the marketing funnel essential for future customer acquisition.
  • Best Practices: Ensures the campaign setup aligns with industry best practices for maximum effectiveness.
  • Targeted Approach: Facilitates a targeted advertising strategy to reach the most relevant audience.
  • Efficiency: Streamlines the campaign setup process, saving time and resources.


When to Use This Service

  • Brand Launch: When launching a new brand or introducing a new product or service to the market.
  • Marketing Strategy Expansion: As part of expanding your existing marketing strategy to include brand awareness objectives.
  • Campaign Refresh: When updating or relaunching your brand image or awareness campaigns.


Process for Setting Up a Brand Awareness Campaign

  • Campaign Objective Definition:

    • Clearly define the objectives of your brand awareness campaign, including target audience and key messaging.
  • Google Ads Campaign Setup:

    • Guide you through the campaign setup in Google Ads, focusing on the brand awareness goal.
  • Audience Targeting:

    • Assist in selecting the appropriate audience targeting options to ensure your ads reach the right people.
  • Creative Assets Integration:

    • Implement your creative banners and ad copy into the campaign, ensuring they align with brand guidelines and campaign objectives.
  • Budget and Bidding Strategy:

    • Advise on the budget allocation and bidding strategies suitable for brand awareness objectives.
  • Review and Testing:

    • Conduct a thorough review of the campaign settings and perform tests to ensure everything is set up correctly.
  • Campaign Submission:

    • Guide you through submitting the campaign for Google Ads team review.
  • Monitoring and Optimization:

    • Provide guidance on monitoring the campaign’s performance and tips for ongoing optimization.
  • Support and Training:

    • Offer ongoing support and training for managing and refining your brand awareness campaign.


bottom of page