Prioritize Your Funnel Initiatives

Goal

• Establish a structured approach to identify and prioritize experiments for your business.
• Develop a roadmap that aligns with growth objectives.

Ideal Outcome

• A prioritized list of experiments and initiatives.
• A clear and actionable roadmap for business growth.

Prerequisites or Requirements

• Experiment List: A comprehensive list of potential experiments, initiatives, or business improvements that you are considering.

Why This Service Is Important

• Efficient Resource Allocation: Ensures that time, effort, and resources are focused on high-impact experiments.
• Strategic Focus: Helps in aligning experiments with the overall business goals and growth strategies.
• Avoiding Overwhelm: Prevents spreading resources too thin by trying to tackle too many initiatives simultaneously.

When to Use This Service

• When planning for a new quarter or business cycle.
• Before implementing new experiments or initiatives.
• When reevaluating current strategies and looking to optimize efforts.

Process Overview

• Compile Experiment List:

  • Gather all potential experiments, initiatives, or improvements you are considering.

• Evaluate Impact and Feasibility:

  • Assess the potential impact of each experiment on business growth.
  • Consider the feasibility, including resources, time, and expertise required.

• Prioritize Experiments:

  • Rank experiments based on their potential impact and feasibility.
  • Use tools like the ICE (Impact, Confidence, Ease) scoring model to aid in prioritization.

• Develop Roadmap:

  • Create a timeline and plan for implementing the top-priority experiments.
  • Allocate resources and assign responsibilities for each initiative.

• Review and Adjust:

  • Regularly review the progress and results of ongoing experiments.
  • Be flexible to reprioritize based on new insights or changing business contexts.