Perform Keyword Research For Google Ads
To curate a comprehensive list of potential keywords using Google Keyword Planner, ensuring these keywords are highly relevant and have the potential to drive profitable campaigns.
You will have a well-researched list of keywords that are tailored to your product or service, optimizing your chances for a successful and profitable Google Ads campaign.
Prerequisites or Requirements
- Google Ads Account: You must have a Google Ads account. If you don't have one, follow SOP 014 (web version) to create an account.
Why This Service?
- Target Audience Alignment: Ensures your campaigns are targeting keywords that your potential customers are searching for.
- Campaign Effectiveness: Increases the likelihood of campaign success by focusing on profitable and relevant keywords.
- Budget Optimization: Helps in allocating your advertising budget more effectively by targeting keywords with the best ROI.
- Competitive Edge: Provides insights into keyword trends and competition, giving you an edge in the market.
- Strategic Planning: Aids in strategic planning of your Google Ads campaigns for maximum impact.
When to Use This Service
- Campaign Initiation: Before launching any new Google search campaigns.
- Campaign Optimization: When reevaluating and optimizing existing campaigns.
- Market Analysis: As part of a broader market analysis to understand current search trends relevant to your business.
Process for Keyword Research Using Google Keyword Planner
Understanding Business Objectives:
- Discuss and understand your campaign goals and target audience to tailor the keyword research.
Keyword Planner Tool Utilization:
- Use Google Keyword Planner to research and identify potential keywords based on search volume, competition, and relevance.
Keyword List Creation:
- Curate a list of keywords that are most likely to drive traffic and conversions for your campaigns.
- Analyze the competition for these keywords to assess the level of difficulty in ranking.
- Evaluate the cost-per-click (CPC) for these keywords to estimate budget requirements.
Report and Recommendations:
- Provide a comprehensive report with a list of recommended keywords and strategic insights.
- Offer ongoing support and advice for integrating these keywords into your Google Ads campaigns.