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Perform Keyword Research For Google Ads




To curate a comprehensive list of potential keywords using Google Keyword Planner, ensuring these keywords are highly relevant and have the potential to drive profitable campaigns.


Ideal Outcome

You will have a well-researched list of keywords that are tailored to your product or service, optimizing your chances for a successful and profitable Google Ads campaign.


Prerequisites or Requirements

  • Google Ads Account: You must have a Google Ads account. If you don't have one, follow SOP 014 (web version) to create an account.


Why This Service?

  • Target Audience Alignment: Ensures your campaigns are targeting keywords that your potential customers are searching for.
  • Campaign Effectiveness: Increases the likelihood of campaign success by focusing on profitable and relevant keywords.
  • Budget Optimization: Helps in allocating your advertising budget more effectively by targeting keywords with the best ROI.
  • Competitive Edge: Provides insights into keyword trends and competition, giving you an edge in the market.
  • Strategic Planning: Aids in strategic planning of your Google Ads campaigns for maximum impact.


When to Use This Service

  • Campaign Initiation: Before launching any new Google search campaigns.
  • Campaign Optimization: When reevaluating and optimizing existing campaigns.
  • Market Analysis: As part of a broader market analysis to understand current search trends relevant to your business.


Process for Keyword Research Using Google Keyword Planner

  • Understanding Business Objectives:

    • Discuss and understand your campaign goals and target audience to tailor the keyword research.
  • Keyword Planner Tool Utilization:

    • Use Google Keyword Planner to research and identify potential keywords based on search volume, competition, and relevance.
  • Keyword List Creation:

    • Curate a list of keywords that are most likely to drive traffic and conversions for your campaigns.
  • Competitive Analysis:

    • Analyze the competition for these keywords to assess the level of difficulty in ranking.
  • Budget Consideration:

    • Evaluate the cost-per-click (CPC) for these keywords to estimate budget requirements.
  • Report and Recommendations:

    • Provide a comprehensive report with a list of recommended keywords and strategic insights.
  • Ongoing Support:

    • Offer ongoing support and advice for integrating these keywords into your Google Ads campaigns.