Perform Keyword Research For Google Ads

Goal

To curate a comprehensive list of potential keywords using Google Keyword Planner, ensuring these keywords are highly relevant and have the potential to drive profitable campaigns.

Ideal Outcome

You will have a well-researched list of keywords that are tailored to your product or service, optimizing your chances for a successful and profitable Google Ads campaign.

Prerequisites or Requirements

• Google Ads Account: You must have a Google Ads account. If you don't have one, follow SOP 014 (web version) to create an account.

Why This Service?

• Target Audience Alignment: Ensures your campaigns are targeting keywords that your potential customers are searching for.
• Campaign Effectiveness: Increases the likelihood of campaign success by focusing on profitable and relevant keywords.
• Budget Optimization: Helps in allocating your advertising budget more effectively by targeting keywords with the best ROI.
• Competitive Edge: Provides insights into keyword trends and competition, giving you an edge in the market.
• Strategic Planning: Aids in strategic planning of your Google Ads campaigns for maximum impact.

When to Use This Service

• Campaign Initiation: Before launching any new Google search campaigns.
• Campaign Optimization: When reevaluating and optimizing existing campaigns.
• Market Analysis: As part of a broader market analysis to understand current search trends relevant to your business.

Process for Keyword Research Using Google Keyword Planner

• Understanding Business Objectives:

  • Discuss and understand your campaign goals and target audience to tailor the keyword research.

• Keyword Planner Tool Utilization:

  • Use Google Keyword Planner to research and identify potential keywords based on search volume, competition, and relevance.

• Keyword List Creation:

  • Curate a list of keywords that are most likely to drive traffic and conversions for your campaigns.

• Competitive Analysis:

  • Analyze the competition for these keywords to assess the level of difficulty in ranking.

• Budget Consideration:

  • Evaluate the cost-per-click (CPC) for these keywords to estimate budget requirements.

• Report and Recommendations:

  • Provide a comprehensive report with a list of recommended keywords and strategic insights.

• Ongoing Support:

  • Offer ongoing support and advice for integrating these keywords into your Google Ads campaigns.