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Perform A Url Audit On Your Site
SKU SOP 027
Price
$904.99
Goal
To identify which pages on your WordPress site need to be indexed, deindexed, redirected, or canonicalized, and to implement these changes for optimal search engine performance.
Ideal Outcome
A cleaner, more efficient URL profile for your website, with only the necessary pages indexed, resulting in improved search engine visibility and overall site quality.
Prerequisites or Requirements
- WordPress.org Website: This service applies to fully set up WordPress.org websites.
- Yoast SEO Plugin: The website should have the Yoast SEO plugin installed. If not, see SOP 008 (web version) for setup instructions.
- Applicability: Suitable for small-to-medium-sized websites (up to a few hundred URLs). Large-scale website audits are beyond the scope of this SOP.
Why This Service?
- Crawl-Path Optimization: Ensures search engines crawl and index the right URLs, improving your site’s appearance in search results.
- Elimination of Low-Quality Content: Removes outdated, spammy, or low-quality pages from search engine view.
- Duplicate Content Resolution: Addresses issues of duplicate content, which can negatively impact SEO.
- Improved Site Quality: Enhances the overall quality and user experience of your website.
- Search Engine Compliance: Aligns your site with best practices for search engine guidelines.
When to Use This Service
- Pre-Launch Optimization: Ideally performed before a website goes live for preemptive optimization.
- Post-Launch SEO: Can also be conducted post-launch as part of an ongoing SEO strategy.
Process for URL Audit and Optimization
Initial Site Analysis:
- Conduct a comprehensive review of your website’s current URL structure.
Identification of Problematic URLs:
- Identify URLs that need to be indexed, deindexed, redirected, or canonicalized.
Implementation of Changes:
- Apply necessary changes using the Yoast SEO plugin and other WordPress tools.
Handling Duplicate Content:
- Resolve any duplicate content issues through canonical tags or appropriate redirects.
Quality Assurance:
- Ensure that all changes align with SEO best practices and enhance site performance.
Search Console Integration:
- Utilize Google Search Console to monitor the impact of changes and submit updated sitemaps.
Ongoing Monitoring and Adjustments:
- Provide continuous monitoring and make adjustments as needed for ongoing optimization.
Training and Support:
- Offer training on maintaining an optimized URL structure and provide ongoing support for future needs.
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