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Perform A Url Audit On Your Site

SKU SOP 027
Price

$904.99

Goal

To identify which pages on your WordPress site need to be indexed, deindexed, redirected, or canonicalized, and to implement these changes for optimal search engine performance.

 

Ideal Outcome

A cleaner, more efficient URL profile for your website, with only the necessary pages indexed, resulting in improved search engine visibility and overall site quality.

 

Prerequisites or Requirements

  • WordPress.org Website: This service applies to fully set up WordPress.org websites.
  • Yoast SEO Plugin: The website should have the Yoast SEO plugin installed. If not, see SOP 008 (web version) for setup instructions.
  • Applicability: Suitable for small-to-medium-sized websites (up to a few hundred URLs). Large-scale website audits are beyond the scope of this SOP.

 

Why This Service?

  • Crawl-Path Optimization: Ensures search engines crawl and index the right URLs, improving your site’s appearance in search results.
  • Elimination of Low-Quality Content: Removes outdated, spammy, or low-quality pages from search engine view.
  • Duplicate Content Resolution: Addresses issues of duplicate content, which can negatively impact SEO.
  • Improved Site Quality: Enhances the overall quality and user experience of your website.
  • Search Engine Compliance: Aligns your site with best practices for search engine guidelines.

 

When to Use This Service

  • Pre-Launch Optimization: Ideally performed before a website goes live for preemptive optimization.
  • Post-Launch SEO: Can also be conducted post-launch as part of an ongoing SEO strategy.

 

Process for URL Audit and Optimization

  • Initial Site Analysis:

    • Conduct a comprehensive review of your website’s current URL structure.
  • Identification of Problematic URLs:

    • Identify URLs that need to be indexed, deindexed, redirected, or canonicalized.
  • Implementation of Changes:

    • Apply necessary changes using the Yoast SEO plugin and other WordPress tools.
  • Handling Duplicate Content:

    • Resolve any duplicate content issues through canonical tags or appropriate redirects.
  • Quality Assurance:

    • Ensure that all changes align with SEO best practices and enhance site performance.
  • Search Console Integration:

    • Utilize Google Search Console to monitor the impact of changes and submit updated sitemaps.
  • Ongoing Monitoring and Adjustments:

    • Provide continuous monitoring and make adjustments as needed for ongoing optimization.
  • Training and Support:

    • Offer training on maintaining an optimized URL structure and provide ongoing support for future needs.

Quantity

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