Perform A Url Audit On Your Site
To identify which pages on your WordPress site need to be indexed, deindexed, redirected, or canonicalized, and to implement these changes for optimal search engine performance.
A cleaner, more efficient URL profile for your website, with only the necessary pages indexed, resulting in improved search engine visibility and overall site quality.
Prerequisites or Requirements
- WordPress.org Website: This service applies to fully set up WordPress.org websites.
- Yoast SEO Plugin: The website should have the Yoast SEO plugin installed. If not, see SOP 008 (web version) for setup instructions.
- Applicability: Suitable for small-to-medium-sized websites (up to a few hundred URLs). Large-scale website audits are beyond the scope of this SOP.
Why This Service?
- Crawl-Path Optimization: Ensures search engines crawl and index the right URLs, improving your site’s appearance in search results.
- Elimination of Low-Quality Content: Removes outdated, spammy, or low-quality pages from search engine view.
- Duplicate Content Resolution: Addresses issues of duplicate content, which can negatively impact SEO.
- Improved Site Quality: Enhances the overall quality and user experience of your website.
- Search Engine Compliance: Aligns your site with best practices for search engine guidelines.
When to Use This Service
- Pre-Launch Optimization: Ideally performed before a website goes live for preemptive optimization.
- Post-Launch SEO: Can also be conducted post-launch as part of an ongoing SEO strategy.
Process for URL Audit and Optimization
Initial Site Analysis:
- Conduct a comprehensive review of your website’s current URL structure.
Identification of Problematic URLs:
- Identify URLs that need to be indexed, deindexed, redirected, or canonicalized.
Implementation of Changes:
- Apply necessary changes using the Yoast SEO plugin and other WordPress tools.
Handling Duplicate Content:
- Resolve any duplicate content issues through canonical tags or appropriate redirects.
- Ensure that all changes align with SEO best practices and enhance site performance.
Search Console Integration:
- Utilize Google Search Console to monitor the impact of changes and submit updated sitemaps.
Ongoing Monitoring and Adjustments:
- Provide continuous monitoring and make adjustments as needed for ongoing optimization.
Training and Support:
- Offer training on maintaining an optimized URL structure and provide ongoing support for future needs.