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Keyword Research / Keyword Mapping




To discover and group niche-specific keywords that are not overly targeted by competitors, and to develop a comprehensive keyword strategy that can be effectively utilized by SEO specialists and content marketers.


Ideal Outcome

The creation of an exhaustive keyword strategy that guides SEO and content marketing efforts over an extended period, ensuring a strong online presence and improved search engine visibility.


Why This Service?

  • SEO Foundation: Keywords are the cornerstone of effective SEO. A robust keyword strategy is vital for ranking higher in search engine results.
  • Competitive Advantage: By targeting high-volume, low-competition keywords, you gain an edge over competitors, even larger market players.
  • Informed Decisions: Your keyword strategy can direct various business decisions, including hiring, investment, and content development.
  • Structural Blueprint: Keywords inform the structuring of your site and the prioritization of content creation.
  • Adaptability: Regular updates to the keyword strategy ensure your website remains relevant and competitive in changing market conditions.


When to Use This Service

  • Website (Re)Design: Implement before creating or revamping your website for optimal structure and content alignment.
  • Annual SEO Refresh: Update your keyword strategy at least once a year to maintain SEO relevancy.
  • SEO and Content Strategy Rollout: Utilize before initiating any new SEO or content marketing strategies.


Process for Creating a Keyword Strategy

  • Niche Analysis:

    • Conduct thorough research to understand your niche, audience preferences, and search behaviors.
  • Keyword Research:

    • Identify high-volume, low-competition keywords relevant to your niche using advanced SEO tools.
    • Analyze competitors’ keyword strategies to find gaps and opportunities.
  • Grouping and Categorization:

    • Group keywords based on search intent, demand, and relevance.
    • Categorize them to guide content creation and website structuring.
  • Strategy Development:

    • Develop a comprehensive keyword strategy that outlines the use of identified keywords in content and SEO.
    • Create a potential sitemap based on keyword groups, optimizing site navigation and SEO.
  • Integration with Marketing Plans:

    • Align the keyword strategy with content marketing calendars and SEO plans.
    • Ensure consistency across all digital marketing efforts.
  • Monitoring and Optimization:

    • Regularly monitor the performance of targeted keywords.
    • Adapt and optimize the strategy based on search trends and algorithm updates.
  • Ongoing Consultation and Support:

    • Provide ongoing advice and updates to ensure the strategy remains effective and responsive to market changes.


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