Keyword Research For Local Business

Goal

To research and compile a list of keywords that are highly relevant to your local business, thereby informing and optimizing your local SEO strategy.

Ideal Outcome

A thorough list of targeted keywords that resonate with your product or service offerings in the specific locations you serve, aiding in improved local search visibility.

Prerequisites or Requirements

• Google Keyword Planner Account: You need to have an account with Google Keyword Planner. If you don’t have one, you can sign up for free.

Why This Service?

• Local Market Insight: Understanding what local customers are searching for is crucial for tailoring your SEO and marketing efforts.
• Enhanced Visibility: Properly targeted keywords improve your business's visibility in local search results.
• Competitive Edge: Identifying and utilizing the right keywords can give you an advantage over local competitors.
• Customer Engagement: Using relevant keywords helps in attracting and engaging with the intended audience more effectively.
• Strategic Marketing: The right set of keywords serves as a foundation for your overall local digital marketing strategy.

When to Use This Service

• Business Launch: Essential during the initial marketing stages of your business.
• SEO Strategy Development: When developing or revising your local SEO strategy.
• Marketing Campaigns: Prior to launching new marketing campaigns targeting local audiences.

Process for Local SEO Keyword Research

• Business and Market Analysis:

  • Conduct a thorough analysis of your business, products/services, and target market.

• Local Trends and Search Habits:

  • Investigate local search trends and habits relevant to your business niche.

• Keyword Identification:

  • Utilize Google Keyword Planner to identify potential keywords and phrases that local customers are using.

• Competitor Analysis:

  • Analyze keywords used by local competitors to identify opportunities and gaps.

• Keyword Relevance and Selection:

  • Select keywords based on relevance, search volume, and competition levels.

• List Compilation and Categorization:

  • Compile a comprehensive list of keywords and categorize them based on their potential impact and usage in content.

• Strategy Integration:

  • Integrate the researched keywords into your local SEO strategy, including website content, metadata, and online listings.

• Monitoring and Adjustments:

  • Set up a system for monitoring the performance of selected keywords and make adjustments as necessary.