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Keyword Research For Local Business




To research and compile a list of keywords that are highly relevant to your local business, thereby informing and optimizing your local SEO strategy.


Ideal Outcome

A thorough list of targeted keywords that resonate with your product or service offerings in the specific locations you serve, aiding in improved local search visibility.


Prerequisites or Requirements

  • Google Keyword Planner Account: You need to have an account with Google Keyword Planner. If you don’t have one, you can sign up for free.


Why This Service?

  • Local Market Insight: Understanding what local customers are searching for is crucial for tailoring your SEO and marketing efforts.
  • Enhanced Visibility: Properly targeted keywords improve your business's visibility in local search results.
  • Competitive Edge: Identifying and utilizing the right keywords can give you an advantage over local competitors.
  • Customer Engagement: Using relevant keywords helps in attracting and engaging with the intended audience more effectively.
  • Strategic Marketing: The right set of keywords serves as a foundation for your overall local digital marketing strategy.


When to Use This Service

  • Business Launch: Essential during the initial marketing stages of your business.
  • SEO Strategy Development: When developing or revising your local SEO strategy.
  • Marketing Campaigns: Prior to launching new marketing campaigns targeting local audiences.


Process for Local SEO Keyword Research

  • Business and Market Analysis:

    • Conduct a thorough analysis of your business, products/services, and target market.
  • Local Trends and Search Habits:

    • Investigate local search trends and habits relevant to your business niche.
  • Keyword Identification:

    • Utilize Google Keyword Planner to identify potential keywords and phrases that local customers are using.
  • Competitor Analysis:

    • Analyze keywords used by local competitors to identify opportunities and gaps.
  • Keyword Relevance and Selection:

    • Select keywords based on relevance, search volume, and competition levels.
  • List Compilation and Categorization:

    • Compile a comprehensive list of keywords and categorize them based on their potential impact and usage in content.
  • Strategy Integration:

    • Integrate the researched keywords into your local SEO strategy, including website content, metadata, and online listings.
  • Monitoring and Adjustments:

    • Set up a system for monitoring the performance of selected keywords and make adjustments as necessary.


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