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Define Naming Conventions For Google Ad Campaigns




To establish a consistent and coherent naming convention for Google search campaigns and ad groups, which aligns with your overall account structure and campaign objectives.


Ideal Outcome

The implementation of a standardized naming convention across all Google Ads campaigns, leading to improved navigation, management efficiency, and simplification of reporting and future handovers.


Prerequisites or Requirements

  • Keyword Research Completion: Conducted comprehensive keyword research following SOP 147 (web version).
  • Campaign Structure Identification: Determined the structure for your Google Ads campaigns, including campaign types and segmentation.


Why This Service?

  • Enhanced Campaign Management: Streamlines the management of multiple campaigns by maintaining consistency in naming.
  • Simplified Reporting: Facilitates easier and more accurate reporting and analysis.
  • Improved Collaboration: Ensures clarity and ease of understanding for teams and external collaborators.
  • Scalability: Supports the efficient scaling of advertising efforts without loss of organization.
  • Error Reduction: Minimizes errors and confusion in campaign handling, especially with large numbers of campaigns.


When to Use This Service

  • Pre-Campaign Launch: Prior to launching new Google Ads campaigns.
  • Account Restructuring: When restructuring existing Google Ads accounts for better organization.
  • Team Expansion: Before bringing in external help or expanding the team managing Google Ads.


Process for Creating a Naming Convention

  • Review Campaign Objectives:

    • Analyze campaign goals and structure to align the naming convention with these elements.
  • Develop Naming Criteria:

    • Establish criteria for naming campaigns, including elements like campaign type, target audience, geographic location, or product line.
  • Naming Convention Template:

    • Create a template for naming campaigns and ad groups that encapsulates all necessary information.
  • Documentation and Guidelines:

    • Develop comprehensive documentation outlining the naming convention and guidelines for its application.
  • Team Training:

    • Train the team on the new naming convention, ensuring consistency in its application.
  • Implementation in Existing Campaigns:

    • Apply the naming convention to existing campaigns, where necessary.
  • Continuous Improvement:

    • Continually refine the naming process based on feedback and evolving campaign strategies.
  • Support and Update:

    • Provide ongoing support and updates to the naming convention process as the account grows and changes.