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Create A Facebook Ads Strategy Proposal Deck




To develop a well-defined campaign strategy proposal that clearly outlines how the planned marketing efforts will help the client achieve their business objectives.


Ideal Outcome

The client fully understands and approves the proposed strategy, ensuring that the performance team can proceed with the campaign's execution with clear guidelines and objectives.


Prerequisites or Requirements

  • Completed Kickoff Call: A thorough understanding of the client's business, obtained during the kickoff call.
  • Client Business Goals: Clear knowledge of the client's specific business goals and objectives.


Why This Service?

  • Alignment of Goals: Ensures that both the client and performance team have a shared understanding of the campaign's objectives.
  • Clear Execution Plan: Provides a detailed roadmap for the campaign, including specific actions, deliverables, and timelines.
  • Avoids Misunderstandings: Prevents potential future misunderstandings by setting clear expectations from the outset.
  • Strategic Approach: Employs a strategic approach to campaign planning, maximizing the chances of success.
  • Customized Solutions: Tailors the strategy to the client's unique business needs and goals.


When to Use This Service

  • New Campaign Planning: When beginning the planning phase for a new client campaign.
  • Strategy Revision: When revising or updating the strategy for an ongoing campaign.
  • Client Onboarding: As part of the onboarding process for new clients.


Process for Creating a Campaign Strategy Proposal

  • Client Goals Assessment:

    • Review and analyze the client's business goals as discussed during the kickoff call.
  • Market and Audience Analysis:

    • Conduct a comprehensive analysis of the market and target audience relevant to the client's business.
  • Strategy Development:

    • Develop a detailed campaign strategy including specific marketing channels, tactics, and creative approaches.
  • Deliverables and Timeline:

    • Outline the key deliverables and a timeline for the campaign execution.
  • Proposal Documentation:

    • Document the proposed strategy in a clear and concise manner for presentation to the client.
  • Client Presentation:

    • Present the strategy proposal to the client, explaining how it aligns with their goals and expected outcomes.
  • Feedback Incorporation:

    • Incorporate any feedback from the client to refine the strategy.
  • Final Approval:

    • Obtain final approval from the client before moving forward with the campaign execution.
  • Ongoing Support:

    • Provide ongoing support and communication throughout the campaign execution phase.