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Audit A Facebook Ads Account




To thoroughly analyze and assess your team or client's Facebook ad account to identify strengths, weaknesses, and opportunities for optimization.


Ideal Outcome

A detailed audit report providing insights into the current performance of the ad account, highlighting effective strategies, pinpointing areas requiring improvement, and recommending steps for future campaign success.


Prerequisites or Requirements

  • Access to Facebook Business Manager: Required access to the client’s or company’s Facebook Business Manager and ad account.


Why This Service?

  • Performance Enhancement: Identifies successful strategies and areas needing improvement to boost overall ad performance.
  • Strategy Development: Aids in creating a data-driven media buying strategy tailored to specific business goals.
  • Cost Efficiency: Helps in optimizing ad spend by identifying underperforming campaigns and reallocating resources effectively.
  • Insightful Reporting: Provides valuable insights into audience behavior, ad creative effectiveness, and campaign metrics.
  • Competitive Advantage: Empowers businesses to stay ahead of competitors by employing best practices and innovative strategies.


When to Use This Service

  • Post Client Onboarding: Ideal after onboarding a new client and gaining access to their ad account.
  • Strategy Planning: Before planning new campaigns or revising existing strategies.
  • Regular Account Reviews: Periodically to ensure ongoing campaigns are aligned with business objectives and market trends.
  • Sales Process Integration: As a value-added offering during the sales process to prospective clients.


Process for Facebook Ad Account Audit

  • Account Access and Setup Review:

    • Gain access and review the setup of the ad account, including account structure, pixel implementation, and user permissions.
  • Campaign Analysis:

    • Examine existing campaigns, ad sets, and ads for performance metrics, targeting accuracy, and creative effectiveness.
  • Budget and Spend Evaluation:

    • Analyze budget allocation, spending efficiency, and ROI of current campaigns.
  • Audience Insights Gathering:

    • Assess audience targeting strategies, lookalike audiences, and custom audiences utilization.
  • Creative and Messaging Review:

    • Evaluate ad creatives, messaging, and their alignment with campaign goals and audience preferences.
  • Conversion Tracking Assessment:

    • Inspect the setup and accuracy of conversion tracking and pixel events.
  • Reporting and Recommendations:

    • Compile findings into a comprehensive audit report with actionable recommendations for improvements.
  • Strategy Formulation:

    • Develop a strategic plan based on audit insights to enhance future media buying and campaign planning.
  • Follow-Up Consultation:

    • Offer a follow-up consultation to discuss the audit findings and proposed strategy.