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Ads Conversion Tracking To A Site (Using Gtm)




To enable detailed tracking of conversions within your Google Ads account, providing insights into the number of conversions generated and their monetary value.


Ideal Outcome

A fully configured Google Ads account where you can accurately track and see the number of conversions generated by your campaigns, along with the financial value of these conversions.


Prerequisites or Requirements

  • Google Tag Manager Installation: GTM should be installed on your site. Follow SOP 004 (web version) for WordPress sites.
  • Google Ads Account: You need an active Google Ads account. Set one up following SOP 014 (web version) if you don't have one.


Why This Service?

  • Performance Measurement: Understand the effectiveness of your Google Ads campaigns in driving desired actions.
  • ROI Analysis: Calculate the return on investment by tracking the monetary value of conversions.
  • Campaign Optimization: Use conversion data to optimize campaigns for better results.
  • Strategic Decision Making: Make informed decisions about ad spend and campaign adjustments based on conversion data.
  • Comprehensive Tracking: Track a wide range of conversion actions to get a complete picture of campaign performance.


When to Use This Service

  • Launching New Campaigns: When starting new campaigns on Google Ads and needing to measure their effectiveness.
  • Improving Campaign Performance: To enhance existing campaigns by integrating detailed conversion tracking.
  • Regular Campaign Analysis: As part of an ongoing process to monitor and optimize Google Ads campaigns.


Process for Setting Up Google Ads Conversion Tracking

  • Identify Conversion Actions:

    • Determine the specific conversion actions relevant to your business (e.g., form fills, purchases).
  • Google Tag Manager Configuration:

    • Set up and configure the necessary tags in GTM for tracking these conversion actions.
  • Integration with Google Ads:

    • Link GTM with your Google Ads account to enable conversion data reporting.
  • Testing and Verification:

    • Test the setup to ensure accurate tracking and reporting of conversion data in Google Ads.
  • Optimization and Adjustment:

    • Analyze initial conversion data and make necessary adjustments for optimal tracking.
  • Training and Support:

    • Provide training on monitoring and interpreting conversion data, along with ongoing support.
  • Reporting and Insights:

    • Offer regular reports and insights based on conversion tracking data to inform campaign decisions.