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Adding Google Analytics 4 To A Site (Using Gtm)




To accurately install and configure Google Analytics 4 on your website through Google Tag Manager and ensure its proper functionality for tracking and analyzing web traffic.


Ideal Outcome

Google Analytics 4 is correctly implemented on your website without any technical issues, providing detailed insights into visitor behavior and website performance.


Prerequisites or Requirements

  • Google Analytics 4 Account: You must have a Google Analytics 4 account set up. If not, follow SOP 163 (web version) for guidance.
  • Google Tag Manager Installation: Google Tag Manager should be installed on your website. Refer to SOP 004 for WordPress, SOP 065 for Shopify, or SOP 066 for Squarespace for installation instructions.


Why This Service?

  • Comprehensive Data Tracking: GA4 provides advanced tracking capabilities for better understanding of visitor interactions.
  • Improved Website Insights: Gain valuable insights into traffic sources, user behavior, and website performance.
  • Enhanced Decision Making: Data from GA4 helps in making informed decisions for website improvements and marketing strategies.
  • Future-Proof Analytics: GA4 is the latest analytics tool from Google, offering more flexibility and features than previous versions.
  • Technical Assurance: Ensures the technical accuracy of the GA4 installation, avoiding common setup errors.


When to Use This Service

  • Initial Website Setup: When setting up analytics for a new website.
  • Transitioning to GA4: If upgrading from an older version of Google Analytics to GA4.
  • Post-Website Redesign: Following significant changes to your website that might affect analytics tracking.


Process for GA4 Setup via GTM

  • Initial Consultation:

    • Understand your specific analytics needs and website setup.
  • GA4 Account Configuration:

    • Configure your GA4 account, including property and data stream setup.
  • GTM Integration:

    • Integrate GA4 with your website via Google Tag Manager, ensuring correct tag and trigger setup.
  • Testing and Verification:

    • Conduct thorough testing to verify that GA4 is tracking data accurately.
  • Custom Configuration:

    • Set up custom events, goals, and conversions as per your business requirements.
  • Reporting Setup:

    • Configure GA4 reports for easy access to key data and insights.
  • Training and Handover:

    • Provide training on using GA4 and interpreting the data, and hand over the complete setup.
  • Ongoing Support:

    • Offer ongoing technical support and advice for your GA4 setup.


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