Adding Google Analytics 4 To A Site (Using Gtm)

Goal

To accurately install and configure Google Analytics 4 on your website through Google Tag Manager and ensure its proper functionality for tracking and analyzing web traffic.

Ideal Outcome

Google Analytics 4 is correctly implemented on your website without any technical issues, providing detailed insights into visitor behavior and website performance.

Prerequisites or Requirements

• Google Analytics 4 Account: You must have a Google Analytics 4 account set up. If not, follow SOP 163 (web version) for guidance.
• Google Tag Manager Installation: Google Tag Manager should be installed on your website. Refer to SOP 004 for WordPress, SOP 065 for Shopify, or SOP 066 for Squarespace for installation instructions.

Why This Service?

• Comprehensive Data Tracking: GA4 provides advanced tracking capabilities for better understanding of visitor interactions.
• Improved Website Insights: Gain valuable insights into traffic sources, user behavior, and website performance.
• Enhanced Decision Making: Data from GA4 helps in making informed decisions for website improvements and marketing strategies.
• Future-Proof Analytics: GA4 is the latest analytics tool from Google, offering more flexibility and features than previous versions.
• Technical Assurance: Ensures the technical accuracy of the GA4 installation, avoiding common setup errors.

When to Use This Service

• Initial Website Setup: When setting up analytics for a new website.
• Transitioning to GA4: If upgrading from an older version of Google Analytics to GA4.
• Post-Website Redesign: Following significant changes to your website that might affect analytics tracking.

Process for GA4 Setup via GTM

• Initial Consultation:

  • Understand your specific analytics needs and website setup.

• GA4 Account Configuration:

  • Configure your GA4 account, including property and data stream setup.

• GTM Integration:

  • Integrate GA4 with your website via Google Tag Manager, ensuring correct tag and trigger setup.

• Testing and Verification:

  • Conduct thorough testing to verify that GA4 is tracking data accurately.

• Custom Configuration:

  • Set up custom events, goals, and conversions as per your business requirements.

• Reporting Setup:

  • Configure GA4 reports for easy access to key data and insights.

• Training and Handover:

  • Provide training on using GA4 and interpreting the data, and hand over the complete setup.

• Ongoing Support:

  • Offer ongoing technical support and advice for your GA4 setup.