top of page

Adding Google Ads Global Site Tag To A Site (Using Gtm)




To seamlessly integrate the Google Ads Global Site Tag into your website through GTM, ensuring your remarketing audience is accurately being built and tracked in your Google Ads account.


Ideal Outcome

The Google Ads Tag will be correctly installed on your website, allowing for the effective building and tracking of your remarketing audience within Google Ads.


Prerequisites or Requirements

  • Google Ads Account: You need to have a Google Ads account set up, preferably using the new Google Ads interface. Refer to SOP 014 (web version) for setup guidance.
  • Google Tag Manager: Your website should be using Google Tag Manager for tag management. For setup instructions, refer to SOP 004 (web version).


Why This Service?

  • Effective Remarketing: Enables you to engage with visitors who have shown interest in your products or services but haven’t completed desired actions.
  • Targeted Advertising: Facilitates more targeted advertising campaigns based on user behavior on your site.
  • Accurate Tracking: Ensures accurate tracking of user interactions for improved campaign analytics.
  • Technical Accuracy: Guarantees the technical installation is correctly performed, avoiding common errors.
  • Efficiency: Streamlines the process of tag implementation, saving time and resources.


When to Use This Service

  • Initial Setup: When setting up remarketing capabilities for the first time in your Google Ads account.
  • Website Launch or Update: If launching a new website or updating an existing site where the Google Ads tag is not yet installed.
  • Marketing Strategy Enhancement: As part of enhancing your digital marketing strategy to include remarketing efforts.


Process for Installing Google Ads Global Site Tag

  • Google Ads Tag Creation:

    • Create the Google Ads Global Site Tag within your Google Ads account.
  • Google Tag Manager Configuration:

    • Configure Google Tag Manager on your website to incorporate the Google Ads Tag.
  • Tag Integration:

    • Integrate the Google Ads Tag into GTM and ensure it is correctly firing across your website.
  • Testing and Verification:

    • Test the tag implementation to ensure it is capturing data accurately and functioning as expected.
  • Training and Documentation:

    • Provide training on how to monitor and use the data from the Google Ads Tag and offer comprehensive documentation for future reference.
  • Ongoing Support:

    • Provide ongoing support for any queries or issues related to the Google Ads Tag integration.


bottom of page