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Add Google Tag Manager To A Shopify Store




To seamlessly add Google Tag Manager to a Shopify store, enhancing the store's capability to manage various tracking codes and marketing tools.


Ideal Outcome

Successful installation of Google Tag Manager on your Shopify store, allowing for easy management of tracking pixels and marketing data without any technical complications.


Prerequisites or Requirements

  • Existing Google Analytics Setup: Ensure Google Analytics is already integrated with your Shopify store. If not set up, refer to SOP067 (web version) for Google Analytics setup on Shopify.
  • Google Tag Manager Account: Have an active Google Tag Manager account. If you don't have one, create it before starting the integration process.


Why This Service?

  • Simplified Tag Management: GTM simplifies the process of adding and updating website tags, including analytics, remarketing, and conversion tracking.
  • Enhanced Tracking Capabilities: Facilitates comprehensive tracking of user behaviors, e-commerce transactions, and other key metrics.
  • No Coding Required: Eliminates the need for manual code edits on your Shopify store, reducing the risk of errors.
  • Faster Load Times: GTM can improve website load times by managing scripts more efficiently.
  • Flexibility and Scalability: Easily add new tags and tracking tools as your marketing efforts expand.


When to Use This Service

  • Initial Store Setup: When setting up a new Shopify store and establishing foundational marketing and analytics tools.
  • Upgrading Marketing Tools: Integrating additional marketing and tracking tools as part of your digital marketing strategy.
  • Post-Redesign or Migration: After a store redesign or platform migration, to ensure all tracking tools are correctly configured.
  • Regular Maintenance: As part of ongoing site maintenance to keep up with the latest digital marketing practices.


Process for Adding GTM to Shopify

  • GTM Account Setup:

    • Create or access your Google Tag Manager account.
  • Tag Manager Configuration:

    • Set up a new container in GTM specifically for your Shopify store.
  • Integration with Shopify:

    • Follow the step-by-step process to integrate the GTM container with your Shopify store, typically involving copying and pasting the GTM container snippet into your Shopify theme.
  • Verification and Testing:

    • Test and verify that GTM is correctly implemented and is tracking data accurately.
  • Adding and Managing Tags:

    • Start adding and managing tags through GTM, such as Google Analytics, AdWords Conversion Tracking, Facebook Pixel, etc.
  • Ongoing Management:

    • Regularly review and update tags as needed to align with your evolving marketing strategies.


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